252 IOWA DEPARTMENT OF AGRICULTURE. 



The last named gentlemen prefer to operate upon those not so well 

 informed as to the values, or the blessings of delivering full and satis- 

 factory values in every sale, for the man who understands fairly well 

 the business in which we are engaged will balance the value and im- 

 portance of the blood and breeding productiveness to be secured with the 

 animal offered, or sought to be sold to him, with the ability he has to 

 place other animals with it and develop and sell the product at a profit. 



When these items are properly balanced no sale can be a boom sale 

 and who can say when the price is too high? 



I come to these meetings each year for the direction and guidance 

 to be obtained from my peers always present, for the inspiration and 

 enthusiasm gleaned from an interchange of experience, and for the moral 

 support always found in the meetings and about the halls of the Iowa 

 State Swine Breeders' association. I come for the help I am certain 

 to get and I cannot but feel that this association is charged with re- 

 sponsibilities along the lines indicated that cannot be overestimated in 

 far reaching effect on the business, and those whom we fondly hope 

 may take your places and continue this organization faithful in the few 

 things and master of many greater problems. 



I trust that in this discussion, for which I must have been selected 

 because what I do not know about the last part of the subject is so much 

 greater than what I do know, I shall have your liberal help, remembering 

 our responsibilities to those whose opportunities and temptations are yet 

 mostly before them. I assure you that rumors numerous and elusive of 

 the things I do not know about boom sales confirms me in the belief that 

 I shall have the advantage of a tremendous fund of mystery from which 

 to build theories. 



To make my thought clearly understood I wish to put in a class 

 distinctly recognized each one of the gentlemen named in the subject, 

 first the lagging, indifferent, timid or disheartened breeder who undersells; 

 second, the nervous, prancing or plunging boomer, and third, the high- 

 seller who has high breeding, high class intelligence and training with 

 the disposition to do his best, with a proper sense of responsibility and 

 pride, who can properly measure the influence of small things and plac- 

 ing a high value on his animals also make them prove they are worth 

 it. This last breeder can sell very high perhaps, even higher than any, 

 prices yet reported and still not be a boomer. 



There are many more of the first named but his operations are ham- 

 pered by his confines of personal acquaintance, by his limitations of capital 

 and running expenses, as often by parsimonj^ as poverty, and by the 

 lack of attractiveness which low priced articles always have for the buyer 

 who wishes to sell his products at a profit. 



The buyer of breeding swine who builds up the business is the man who 

 aspires to produce better results in his own herd by good care and de- 

 velopment and sees the need of the best live stock his circumstances 

 will profitably use and who looks forward to the profit as well as the 

 pleasure to come from his purchase and his own efforts '\ith it If 

 pleasure should be a part of our lives then we should take pleasure in 

 the success of our industry as well as our amusements. The power 

 to give pleasure is everywhere made a proper object for expenditure. We 



