718 IOWA DEPARTMENT OF AGRICULTURE. 



Solomon tells about, evidentlj^ went down so smoothly as to "make 

 even the lips of him that was asleep to speak." 



None the less the up-to-date agricultural paper can be of value to 

 even the most advanced swine breeders by calling their attention to 

 the results of experiments conducted at various experiment stations at 

 an expense which the* farmer or breeder could not afford to undertake, 

 giving the results of varied rations, whether grown on the farm or pur- 

 chased in the market. Ordinarily the swine breeder must buy more 

 or less concentrates, and the agricultural paper can give him valuable 

 pointers as to the kind it is best for him to buy, if given the prices of 

 grains and of these concentrates at the nearest railroad station. 



The reports of state, interstate, international, and foreign shows, 

 which can be found only in first-class agricultural and live stock papers, 

 are of inestimable value to the swine breeder, and he can well afford to 

 subscribe for these papers if for no other purpose than to read the 

 show reports and reports of sales, and to study the picture with an eye 

 trained by experience, to detect high quality in his favorite breed 

 of stock. 



The agricultural newspaper is of great value to the up-to-date swine 

 breeder in disposing of his stock. If a man is going into the business 

 of swine breeding he should go into it for blood and with a determination 

 to succeed. As long as he has any stock to sell, even if he does not ex- 

 pect to sell beyond the limits of his own and adjoining counties, he 

 should have a yearly card in his favorite agricultural paper. This is to 

 apprise his fellow citizens far and near that he is in the business. 

 Very often the farmer — who, after all, is the best customer of the swine 

 breeder — can find quite as good stock and quite as well bred in the 

 herd of some small breeder near home as he can in the herd of some 

 larger breeder at a distance. The small breeder should therefore, put 

 up his sign where it can be seen by the farmers of his own and ad- 

 joining states, and give them to understand that he is in the race and 

 expects to stay in and achieve success. 



When it comes to a public sale he should use discretion in placing 

 his advertisement. The amount of money which can profitably be 

 spent in advertising must be determined according to circumstances in 

 each individual case. The man who has been in the business a long 

 time and has established a reputation as a breeder of good hogs can 

 afford to advertise more liberally than the young breeder. On the 

 other hand, unless the latter advertises freely he will never estblish 

 a reputation. The important thing is to have hogs of the right sort 

 to sell. If you are sure you have these, do not hesitate to advertise freely. 

 In selecting the papers to be used, keep always in mind that the object in 

 advertising is to reach the men who are likely to buy hogs. 



The swine breeders may receive very great help from the solicitors 

 and agents of an agricultural paper in the way of recognizing the de- 

 fects of his herd and individual animals. If he really wishes to know 

 wherein his herd fails he should plainly so state to the solicitor and 

 convince him that he is in earnest and not fishing for compliments. An 

 honest advertising solicitor will frankly tell him what to him seem 

 to be the defects of his herd, and suggest how they may be remedied. 



