0CT...BH1! 1, 1911.] 



THE INDIA RUBBER WORLD 



33 



NEW TRADE PUBLICATIONS. 



nPHE Miclielm Tire Company ( Milltown, New Jersey) has 

 ■^ jus't added another guide book to the number already 

 issued covering European countries. This latest book is called 

 the "Guide to the British Isles.'' The company has now issued 

 a guide book of practically every European country at all af- 

 fected by tourists. These guides are very useful to Americans 

 doing Europe in a car. 



The Firestone Tire and Rubber Company (Akron, Ohio) 

 has just issued a book of instructions covering the use of tires, 

 the application of side wire, internal wire and cushion tires. 

 The book is illustrated and full of interesting information. 



The September number of "R-U-B-B-E-R,'' published by the 

 Beacon Falls Rubber Shoe Co. (Beacon Falls, Connecticut), is 

 like its predecessors a judicious compound of advertising for 

 the rubber footwear made by that company and humorous skits 

 and sketches. Not at all a bad way to advertise — mixing the 

 exploitation of >our goods with just enough humor to keep 

 people reading. 



The Luzerne Rubber Co. (Trenton. Xew Jersey) issues a cata- 

 logue entitled '"Hard Rubber," which is a little book of 16 pages 

 with cover, printed in black with sepia background on high grade 

 paper. The catalogue illustrates the various goods made by 

 the compau)' — battery jars, rings, knobs, handles, discs, fountain 

 pen stock, etc. 



The H. W. Johns-Manville Co. is distributing its new elec- 

 trical supplies catalogue No. 15, which contains over four hun- 

 dred pages, and illustrates and describes the electrical products 

 of the company. The catalogue is very attractive in design and 

 contains many new additions to its already extensive line of elec- 

 trical supplies, among which should be mentioned : "J-M" fibre 

 conduit, for telephone, lighting, railway and electrical purposes ; 

 "J-M" linolite system of illumination for general lighting, third 

 rail insulators, high tension porcelain insulators, incandescent 

 lamps and lightning arresters. A new solder known as "Solder- 

 all" is also described, consisting of a non-corrosive flux, in 

 collapsible tubes. The catalogue is well arranged and com- 

 pletely indexed, making it easy to locate any article quickly. 



The Republic Rubber Co., Youngstown, Ohio, is sending out 

 a colored cut-out folder, printed by the four-color process, the 

 front page of which shows a man and a woman in an automobile 

 going around a narrow ledge over a beetling precipice and having 

 every appearance of being a very hazardous undertaking. The 

 ledge is not only narrow but the road is badly broken. From the 

 general appearance of things you would say the man could not 

 make it and, tliat the couple were in a tight place. The second 

 page of the folder, however, shows that the venture was suc- 

 cessful and the automobile is speeding on. It is still, however, 

 clinging to narrow ledges with towering peaks above and sheer 

 decents Ijelow. This folder is intended to show what can be 

 done with the Republic Staggard tread tires. It is a good piece 

 of advertising. 



INDIA RUBBER DOUGH. 



Sometimes it is called "Tire-doh," often "Fix Tire," occasion- 

 ally "Rubber Tread," frequently "Tite-Wad," oftentimes "Rubber 

 Putty." It is really a thick self-vulcanizing cement which when 

 crowded into a wound in a tire vulcanizes itself. 



An American Consul in Great Britain reports that a business 

 house in his district engaged in the manufacture of neckties, 

 wants to get into communication with .American manufacturers 

 of suspender webbings. ' 



The American Consulate at Rangoon, Burma, would like to be 

 supplied witli catalogues of American plows, especially bush 

 plows, for use on rubber plantations. 



OVER TEN MILLION PAIRS OF RUBBER HEELS A 



YEAR. 



IT is computed that there are ten and a half million pairs of 

 ^ rubber heels worn in the United States each year. As each 

 person who has the rubber heel habit is likely to wear out two 

 pairs this would seem to indicate that the actual number of 



0'SuLLiv.\N Rubber Heel. 



Foster Rubber Heel. 



rubber heel wearers is about five and a quarter million or about 

 6 per cent, of the entire population. The most popular heels are 

 the O'Sullivan, Foster, Morgan & Wright, Bailey and Con- 

 verse. Mr. Humphrey O'Sullivan has probably been most in- 

 strumental in the popularization of the rubber heel. As an il- 



B.mley's "Won't Slip" Rubber Heel. 



lustration of the systematic and persistent work he has done il 

 this direction the following incident might be cited: A few 

 years ago a member of The Indi.\ Rubber World stafl chanced 

 upon Mr. O'Sullivan in Cleveland, and asked him what he was 

 doing there. "Well," said Mr. O'Sullivan, "I find tiiat Cleve- 



'Frictiox Plug" Heel. 



'C.^^n't Slip" Rubber Heel. 



land is only using half as many rubber heels as Bufifalo. Now 

 Cleveland is a third larger than Buffalo and ouglit to be wear- 

 ing four-thirds as many rubber heels as Bufifalo, and I am 

 out here to see why it isn't." Undoubtedly Mr. O'Sullivan found 

 out and forthwith remedied the situation. 



