188 



THE INDIA RUBBER WORLD 



[January 1, 1912. 



NEW TRADE PUBLICATIONS. 



THE B. F. Goodrich Co., Akron, Ohio, is distributing a num- 

 ber of publications on various branches of its factory work. 

 The most pretentious of them is a 20-page catalogue 5 ins. x 8 

 ins., finely printed on a superior quality of paper and descriptive 

 of the mats, matting, and interlocking and inlaid tiling made by 

 the company. The great superiority of rubber matting over other 

 styles of floor covering, by reason of its cleanliness, its noiseless- 

 ness, the perfect evenness viiith which it lies on the floor, and in 

 the long run its inexpensivencss, has long been recognized. This 

 catalogue not only describes the great variety of mats, but illus- 

 trates them with handsome half-tones, printed in colors. 

 . Among the other publications just issued by this company are 

 a four-page illustrated leaflet, descriptive of grain belts; a folder 

 describing long-length pneumatic hose; and a folder arranged 

 in an ingenious way and printed in three colors, describing the 

 various articles and preparations which the company makes for 

 repairing tires. 



There is one other publication entitled "A Question of Profits," 

 which addresses a sound argument to local hardware dealers in 

 favor of carrying Goodrich valves. 



All of these catalogues and leaflets are good examples of the 

 printers' art. 



Jenkins Bros., New York, have sent out a little pocket catalogue 

 entitled "Facts About Jenkins Bros.' Valves." They describe 

 their various valves with half-tone illustrations, covering many 

 of the varieties which they sell. They call attention to the 

 marked superiority of their composition disc valve over the 

 old style of solid metal seat pattern. The Jenkins' disc being 

 somewhat resilient, presents a slightly yielding surface to the 

 valve seat, and adapts itself to any roughness or unevenness of 

 the seat, and in this way insures perfect tightness. If the disc 

 should become cut or worn, a new one can be substituted quickly 

 and cheaply. 



La Favorite Rubber Manufacturing Company, Paterson, New 

 Jersey, has recently issued a 64-page catalogue describing and 

 generously illustrating the various goods made by the company, 

 covering their Hnes of packings, gaskets, tubing, valves, bellows, 

 fold couplings for Pullman cars, hose, diaphragms, mats, etc. 

 There are two features of the catalogue that are of special in- 

 terest. One is "Armorplate" steel packing, one of the latest 

 inventions of President Edward L. Perry. This packing is the 

 result of a desire to produce a sheet packing that would resist 

 the intense dry heat created by superheated steam, that would 

 not deteriorate when kept in the engine room, that could be 

 easily cut with a knife and could be put up in rolls of a con- 

 tinuous length. Another addition to the products of this com- 

 pany is the "Marvel Lip" packing, which was originally made to 

 use on gauge glasses where the boiler pressure did the packing 

 in place of the wrench. This same principle has been adopted in 

 this new packing, which is intended for use in steam pistons, 

 elevator plunger rods, hydraulic pump plungers and the plungers 

 or jacks of hydraulic presses and lifts. 



The Swinehart Tire and Rubber Company, Akron, has just 

 issued a little brochure of twenty pages well printed on a high 

 grade paper, and with a tasteful, stiff paper cover, describing and 

 illustrating its solid and cushion tires and motor-buggy tires. 

 It shows a number of the cross sections of the Swinehart solid 

 two-wire tire, and also single-wire cushion tire. It illustrates 

 tires made by the company for motor-buggies and light delivery 

 wagons. The book is in no sense a catalogue, but is likely to 

 stimulate a desire to see their catalogue. 



The Firestone Tire & Rubber Co. are distributing folders on 

 their non-skid tire, illustrating the lettered tread. It points out 

 the advantages of this peculiar construction and the extra thick- 

 ness of rubber on the tread. 



Katzenbach & Bullock Co., Inc., Trenton, New Jersey, have 

 issued a catalogue giving a list of the imported and domestic 

 chemicals in which they deal. The first 8 pages are devoted to 

 an alphabetical enumeration of these chemicals, together with 

 brief descriptions. Some 12 pages are devoted to an alphabetical 

 list of the trades which they are prepared to supply; the chem- 

 icals pertaining to each trade being put under their proper classi- 

 fications. It is a small catalogue and can easily be carried in the 

 pocket, but it gives a great deal of useful information. 



The November number of "The Goodrich," a monthly publi- 

 cation issued by The B. F. Goodrich Co., Akron, Ohio, is espe- 

 cially interesting because of the account given therein of the il- 

 lustrated lecture campaign which has been conducted by this 

 company for some time past, and obviously with extraordinary 

 success. These lectures are given by F. M. Tillisch. They 

 are entitled "From Tree to Tire," and with the assistance of 

 moving pictures they give the audience an interesting and graphic 

 story of rubber from the time it issues as latex from the tree 

 until it is made into a tire ready for service. A number of pho- 

 tographs are reproduced showing the enormous audiences that 

 Iiave convened to listen to these lectures. This is an admirable 

 method of publicity, though conducted as it is by this company, 

 it entails some expense and necessitates a carefully thought-out 

 method of operation. 



The Underwriters' Laboratories, Inc., Chicago, Illinois, have 

 issued a little book of 32 pages, descriptive of the object and 

 the work of that incorporation. The object of the Under- 

 writers' Laboratories is to bring to the user the one best ob- 

 tainable opinion on the merits or demerits of appliances in re- 

 spect to the fire hazard. Such appliances include those designed 

 to aid in extinguishing fires, such as automatic sprinklers, pumps, 

 hand fire appliances, hose, hydrants, nozzles, valves, etc. 



The work of the Underwriters' Laboratories is confined to 

 investigations having a bearing upon the fire hazard, and is 

 undertaken as one means of securing correct solutions of many 

 of the problems presented by the enormous and disproportionate 

 destruction by fire of property in the United States. 



McCord Manufacturing Co., Detroit, Michigan, is circulating a 

 little octavo booklet of 16 pages and cover, in various tints of 

 brown, entitled "Heart Trouble in Your Power Plant." The 

 writer likens tlie boiler, piping and engine of a manufacturing 

 plant to the heart in the human system and maintains that a 

 loss of energy in either of these two institutions is fatal to the 

 general welfare; after which he goes on to discuss leaky joints 

 and the desirability of using the McKim gasket, manufactured 

 by this company, to remedy the difliculty. The same company is 

 also distributing an illustrated catalog entitled "The McKim 

 Gasket," giving detailed information covering the variety of 

 gaskets the concern manufactures and the sizes and prices of 

 each. 



A SET OF HUMOROUS HANGEBS. 



Alexander Macpherson, a dealer in crude rubber, of No. 96 

 Spadina avenue, Toronto, Canada, has issued a set of six cards, 

 in size 5]4 hy 8^ inches, furnished with cord for hanging, on. 

 which there are sundry amusing texts. One, for instance, reads 

 as follows : 



"MARKET REPORT. 

 Any old place. Any old time. 



Mr. Manufacturer, 



.Anywhere. 

 Dear Sir: — 



Market firm and advancing, with a strong downward tendency. 

 Advice you to buy freely at once, or refrain from buying as you 

 may see fit. Yours faithfully, 



Old-Know-It- All." 

 The others are in similar vein, although four of them in ad- 

 dition to humorous text, have comic illustrations. They will all 

 interest dealers in crude rubber. 



