346 



THE INDIA RUBBER WORLD 



LApril 1, 1912. 



NEW TRADE PUBLICATIONS. 



'T'HE Bostou Woven Hose and Rubber Co.. Cambridge, 

 ■*■ Massachusetts, has just issued an exceedingly handsome 

 series of three catalogues, one called the "Belt Book," the second, 

 "Mats and Matting Book," and the third, "Fruit Jar-ring Book." 

 Aside from the information, on the various topics treated, to be 

 had in these three books, they are interesting as showing tlie 

 development which the art of catalogue making has reached in 

 this country. All three books are printed in black and green on 

 tinted paper of superior quality. The "Belt Book," which con- 

 tains 48 pages, gives a good many half-tone illustrations of the 

 various belts manufactured by the company. The other two 

 books, in addition to illustrations of the goods, contain many 

 artistic designs that serve not only to give the books a fine 

 decorative effect, but to show various ways in which the goods 

 may be used. In the jar-ring book, for instance, the back- 

 ground on many pages consists of a subdued reproduction in 

 delicate tints of the varioijis fruits, in the preservation of which 

 rings are used, as, for instance, grape vines with large clusters 

 of luscious grapes, berry Imshcs bending with fruit, and orange 

 trees laden with oranges. They are three very creditable pro- 

 ductions. 



The Springfield Rul)ber Co., Springfield, Massachusetts, has 

 issued its 1912 catalogue. It contains 48 pages of text and half- 

 tone illustrations, printed on a fine quality of paper, with a cover 

 of plain, but pleasing, decorative effect. 



The B. F. Goodrich Co.. Akron, Oliio, is sending out four little 

 six-page folders, descriptive of some of its products. One de- 

 scribes the Goodricli telcplione receiver cushion. This is a disc 

 of soft, pliable rubber which fits any standard telephone re- 

 ceiver. It conforms closely to the ear, and excludes other sounds 

 — a very convenient device in a noisy office. 



A second folder, entitled, "You Can Hear So Distinctly," calls 

 further attention to the desirability of this telephone cushion. It 

 has two illustrations — one of a man trying to hear over the tele- 

 phono with the noises in the street evidently rendering it im- 

 possible; while the other picture shows the same man after he 

 has secured the Goodrich cushion listening at the telephone with 

 obvious satisfaction. 



The third folder describes the Goodrich motorcycle tires, and 

 s-hows the advantage of using a large-size tire on a motorcycle, 

 if the rider wants comfort and long wear. The fourth folder de- 

 scribes the Goodrich valve discs, which are made of a new 

 rubber composition, designed to overcome the objections that 

 have heretofore limited the use of composition discs. 



A booklet illustrating the important features of- its Quick- 

 Detachable Demountable Rim has just been issued by the Fire- 

 stone Tire and Rubber Co., Akron, Ohio. This booklet calls 

 particular attention to the fact that the base of the Firestone rim 

 is unbroken, either across the rim or around it. Also to the fact 

 that inner tubes can be changed when the rim is either on or off 

 the wlieer. 



The Peerless Rubber Manufacturing Co.'s catalog No. 100 is 

 a fine example of rubber catalog making at its best. It is a hand- 

 some volume of over 200 pages, printed in red and black, on a 

 superior quality of paper, with a stiff leatherette cover, printed 

 in red on black. It describes minutely and illustrates generously 

 a great variety of the products of this company. At the begin- 

 ning of the catalog is a table of contents that makes it possible 

 to refer immediately to any desired page. Fifty-five pages are 

 devoted to packing and gaskets, and a great many kinds of pack- 

 ing, including the company's famous "Rainbow," are shown in 

 these pages; 30 pages are given to belting; 46 to hose, and 24 to 

 matting and rubber tiling, in which are included 7 pages con- 

 sisting of full-page cuts, very handsomely printed in colors, 

 showing interiors of churches, cafes, banks and private resi- 



dences. These pages are extremely effective. There are other 

 full-page cuts at the beginning of the book showing the interior 

 of various departments of the factory that are also interesting, 

 while the first illustration in the catalog, being a double-page 

 view in colors of the Peerless plant at New Durliam, New Jersey, 

 gi\cs an excellent idea of the size of this institution. 



The United States Rubber Co. has just issued a handsome lit- 

 tle volume of 64 pages, size 7 x 9, entitled "Advertising Service," 

 displaying a great number of cuts, which the company is prepared 

 to furnish the jobber for his own use or for the use of his cus- 

 tomers. This catalog shows a complete line of rubber boots and 

 shoes in the form of large-sized handsome half-tones, mad^ direct 

 from the goods. The boot cuts are about 4 inches high, and the 

 shoe cuts over 3 inches long, a size that makes it possible to 

 bring out all the details. In addition to the regular line of foot- 

 wear there arc several pages devoted to tennis and other sporting 

 shoes, and to "Combination" boots. There are further pages 

 showing the trade marks controlled by the company. 



There are eleven fine cuts of various factories whose product 

 is sold by the United States Rubber Co., and then follow a num- 

 ber of pages of half tone and line cuts for general magazine and 

 newspaper advertising. An interesting feature and one entirely 

 new for this company's advertising, is the illustration of various 

 colored slides, to be used in moving-picture theaters, which the 

 company is prepared to furnish to dealers who are interested in 

 this very effective line of work. 



The Banigan Rubber Co., Baltimore, Maryland, has sent out its 

 1912 illustrated catalog, illustrating and describing a complete 

 line of Banigan goods, and giving net prices to retailers. 



The March number of the Beacon Falls publication, entitled 

 "R-U-B-B-E-R," is, as usual, full of entertaining reading and 

 rubber information. .■Xs a frontispiece it has an illustration taken 

 from "Life," showing a small boy who has broken through the 

 ice — his bend barely showing above the water — and his sister on 

 the bank upbraiding him as follows : "Now see what you get for 

 coming out without your rubbers." 



The Whitall Tatum Co., New York, price list for 1912 is a 

 revelation of the vast variety of sundries made of rubber for 

 use in the sick room. The entire catalogue contains 206 pages. 

 The ijrst 72 are devoted to glassware; of the remaining 134 

 fully half are filled in describing and illustrating rubber goods, 

 including not only those usually found in the drug store, but 

 others that are used in the hospital and operating room, and 

 rarely seen in the ordinary drug store collection. There is 

 every kind of soft rubber articles, such as water and ice bags, 

 syringes, atomizers, douche apparatus, cushions ; besides combs,' 

 brushes and other hard rubber goods. 



"Grenier's Rubber .Vniuial for 1911," a quarto publication of 

 50 pages, has just been received from the publishers, Charles 

 Grenier & Sons. Kuala Lumpur, Federated Malay States. That 

 the Middle East is not only able to grow rubber, but can 

 tell its story in attractive form is demonstrated by the second 

 issue of Grenier's Rtlbber Annual, which in the character of both 

 text and illustrations shows a notable advance on that of 1910. 

 Considerable interest attaches to the views which bring the reader 

 into close touch with the conditions under which rubber is 

 cultivated and prepared for shipment. 



While the papers dealing with past and present features of the 

 rubber industry (such as that by Mr. H. Hamel Smith on "Labor 

 at Home and in the Tropics") are of much value as illustrating 

 the history of rubber cultivation, those by Mr. S. M. Gluckstern 

 and Mr. A. E. Clabburn Detrez deal with the future from various 

 standpoints, and are therefore of assistance in considering the 

 crucial question of the prospect of the market. The annual 

 is evidently the result of much thought and effort on the part 

 of its authors and compilers. 



