THE INDIA RUBBER WORLD 



427 



THE DEAN OF RUBBER ADVERTISING. 



'T'HE press of the country is taking note of the fact that E. C. 

 * Tibbitts has been advertising manager of The B. F. Good- 

 rich Co. for twenty years. Incidentally the newspapers are say- 

 iiij.' some very nice things about the gentleman anent his twen- 

 tieth commercial birthday. As a matter of record, Mr. Tibbitts 

 lias iiiuloulirilK l-..-Iil il,,uii his special job longer than any 

 man in the trade. 

 He came at a time 

 when the company 

 was just entering 

 upon its wonderful 

 and symmetrical ex- 

 pansion. When the 

 young giant among 

 rubber companies 

 struck its gait it 

 took a keen intel- 

 lect in the publicity 

 lield to keep ahead 

 of it. Those familiar 

 with Goodrich ad- 

 \crtising will agree 

 that Mr. Tibbitts 

 showed both the 

 necessary speed and 

 tnihi ranee. 



A mental review 

 oi the publicity ef- 

 forts that have come 

 from under the deft 

 hand of this adver- 

 lisiuR manager tells the story. They are all individual, are free 

 from Irombast, and are singularly sincere. They embrace all 

 lines of publicity, replicas of notable portraits, beautifully illus- 

 trated booklets, libraries of route books, sign posts at every 

 country cross roads, lectures, "movies," window displays, news- 

 liapcr specials, a bright "house-organ"' and so on, ad infinitum. 



In all this Tibbitts is the suggester, writer, critic and editor. 

 .•\ huge task — it is well done— and we tender our congratulations 

 and felicitations to that unassuming gentleman who signs him- 

 self "E. C. T.- 



time in the New York office than he 



E. C. Tibbitts. 



TEADE NOTES. 



The Birmingham Iron Foundry, Derby, Connecticut, is remod- 

 eling its plant and adding a wing 62 x 208 feet, with bay 40 x 140 

 feet, the new part to be all steel construction, with Fenestra steel 

 sash and mostly glass. There will also be a flask storage run- 

 way, 35 -x 140 feet, with traveling crane. Contracts for these 

 additions have been placed, including four traveling cranes, and 

 it is expected that the work will be completed by August 1. 



.-V permanent injunction has been issued in the suit of the 

 Royal Equipment Co., Bridgeport, Connecticut, against Max Rich 

 and the Rich Auto Supply Co., Xew York City, restraining Rich 

 from infringing the Royal company's rights by using the Ray- 

 I)cstos trade-mark and silver edging on brake lining, and calling 

 for the destruction of all offending lining and literature. 



J. P. Devine Co., New York City, manufacturer of vacuum 

 dryers, vulcanizers and other specialties, will remove the first 

 of this month to the 20th floor of the Forty-second street build- 

 ing, gaining thereby nearly three times as much floor space as 

 in the old quarters on the third floor of the same building as 

 well as the greater light and quiet obtainable higher up. The 

 offices will be newly furnished, with special reference to a 

 more convenient conduction of the company's New York busi- 

 ness. L. W. Treichler \v\\\ continue in charge, and Mr. Devine 



will probably spciu 

 has hitherto. 



The Picher Lead Co., Joplin, Missouri, which has plans for a 

 smelter at Henryetta, Oklahoma, will install equipment for a 4000- 

 retort plant. M. R. Bump. Henryetta. is construction engineer in 

 charge. 



.A serious strike situation is noted at the plant of the National 

 Cable & Conduit Co., Hastings-on-the-Hudson, New York. This 

 company has been manufacturing war munitions and employing 

 about 3.500 hands. .About one-third of the number walked out on 

 the 13th and 14th, and on the 17th the strikers attacked the deputy 

 sheriffs, stoned those who remained at work, broke every window 

 on the front of the long factory, and threw stones through the 

 windows of passing railroad trains. The militia was called out 

 to preserve order and to protect the factory, which closed down, 

 pending a settlement, which was reached on the 26th, by the 

 workmen accepting the company's offer of an increase of 2 cents 

 an hour. The plant resumed operations on the 27th ultimo. 



The Durst Manufacturing Co., Inc., manufacturer of mechan- 

 ical rubber goods and plumbers' specialties, has moved to 105- 

 107 Chambers street, New York City. 



.Additions and improvements are being made in the Revere 

 Rubber Co.'s New York offices at 59 Reade street, of which 

 H. L. Williams is general sales manager. 



Gustave Kush, manufacturer of mechanical rubber goods, has 

 removed from 60 Beekman street. New York City, to 3 Park 

 Row, where he now has his office at room 41. 



The I. J. Cooper Rubber Co., Cincinnati, Ohio, has increased 

 its capital stock from $100,000 to $225,000. 



The Textile Machine Works, Reading, Pennsylvania, has been 

 authorized to increase its capital stock from $60,000 to $1,500,000. 



Adolph Hirsch & Co., importers and dealers in crude rubber, 

 have removed to new offices in the World Building. Their ad- 

 dress is now Suite 717 to 722, 56 Park Row, New York City. 



George E. Austin Co., mechanical and electrical goods, and 

 the Imperial Rubber Co., George E. Austin, general manager, 

 Xew York City, have removed their offices to the Equitable 

 building, 120 Broadway. 



On April 19 meetings were held simultaneously in New York 

 City, Chicago, Illinois, and Los Angeles, California, by members 

 of the Transcontinental Purchasing .Agents' .Association. The 

 three cities were connected by telephone, and receiving instru- 

 ments distributed to all who attended enabled them to listen to 

 remarks made in each of these cities, also vocal selections, while 

 the eastern members were enabled to hear the roar of the surf 

 of the Pacific Ocean, thousands of miles away. The Chicago 

 meeting was presided over by F. A. Marsh, purchasing agent for 

 the Link Belt Co., Chicago. In the list of directors may be noted 

 E. L. McOrew, of the Standard Underground Cable Co., and F. 

 W. Lingley, of the American Hard Rubber Co. 



-At a meeting of creditors of the .American Rubber Reclaiming 

 Co. and the Germantown Almegum Manufacturing Co., both of 

 Germantown, Philadelphia, Pennsylvania, a committee was 

 appointed to investigate and recommend upon the prospect of 

 reorganizing the first named company, whose assets were ap- 

 praised at $85,437.62, The liabilities amount to $143,281.18, of 

 which $37,000 is doubtful. The assets of the Germantown 

 -Almegum Manufacturing Co. were appraised at $33,586.50 and 

 liabilities at $234,455.42. 



Commodore E. C. Benedict, formerly director of the United 

 States Rubber Co., New York City, who has an extensive and 

 beautiful estate at Greenwich, Connecticut, proposes at his own 

 expense to convert it into a model bird sanctuary on plans laid 

 down by the Greenwich Bird Protective Association, an organ- 

 ization of prominent and wealthy residents of that town. 



