176 



THE INDIA RUBBER WORLD 



The Seringuero is quite the most heroic figure in all that 

 vast land of jungle and river. The reader is brought in close 

 touch with his humble home, his daily life and the unequal 

 struggle that he is constantly waging against overwhelming 

 odds in his eflfort to make a living for himself and family. 

 The government does little or nothing for this intrepid and 

 deserving type, that will in time entirely disappear unless 

 healthy surroundings and better conditions are provided for 

 their welfare. How this should be done is told in the chapter 

 on "The Future Homestead of the Seringuero" in a convincing 

 and practical manner that leaves little to be said on the sub- 

 ject of Brazil's salvation. The last chapter is an excellent 

 review of the common interpretation of the Monroe Doctrine 

 from the British viewpoint, and its adverse effect on Latin Amer- 

 ican trading possibilities. 



NEW TRADE PUBLICATIONS. 



THE Quaker City Rubber Co., Philadelphia, Pennsylvania, is- 

 sue catalog No. 17, covering their mechanical rubber goods, 

 prefaced with a modest introduction in relation to the magnitude 

 and complete modern equipment of their plant. Glancing over the 

 180 artistically printed and profusely illustrated pages of this 

 handsome publication, it would seem that the company's pro- 

 ductions cover a most complete line of mechanical rubber goods. 

 In the line of packings the assortment is notably complete, the 

 description accompanying each variety being highly instructive 

 and interesting; neatly bound, with a frontispiece in color, show- 

 ing the company's extensive plant, also front views of its branch 

 stores in New York, Chicago, Pittsburg and Philadelphia. 



Wearing Candee Rubbers, conspicuously displayed and flaunt- 

 ing a banner with the legend, "Candee Kids," two rosy-cheeked 

 youngsters on a flying sled, announce the Candee Rubbers in a 

 very appropriate and artistically printed standing card, sent out 

 as a seasonable reminder by the United States Rubber Co., Fifty- 

 eighth street and Broadway, New York. Accompanying it is a 

 standing figure of a typically rubicund and rotund Santa Claus, 

 bearing, as an appropriate gift for the young folks, a "Unika" 

 brand St. Nick, rubber boot, which, with its red moire shaft, in 

 delightful contrast to the shining black foot, would captivate any 

 youngster of either sex. 



"Saving Dollars on Truck Tires" is the title of a series of eight 

 interesting and instructive bulletins recently published, in folder 

 form, by the Goodyear Tire & Rubber Co., Akron, Ohio. The 

 first covers the subject of truck tire conservation and abuses that 

 must be guarded against to obtain big mileage. The other bul- 

 letins are devoted to simple precautions against the following : 

 Overloading, Speeding, Car Tracks, Rough Roads, Neglected 

 Cuts, Non-Skid Devices, and Wheel Irregularities. 



A UNIQUE ADVERTISEMENT. 



Through the courtesy of A. W. Smith, western representative 

 of the Goodyear's India Rubber Selling Co., Chicago, Illinois, 

 we are able to present a reproduction in full size of a hard rubber 

 disc, issued in 1863. as an 

 advertisement by the Rub- 

 ber Clothing Co., 347 Broad- 

 way, New York. The re- 

 verse side of the disc bears, 

 in relief, a complete calen- 

 dar for that year ; but al- 

 though perfectly preserved 

 :infl to sharp e3'esight quite 

 ilear, the figures are so mi- 

 nute that their reproduction 

 in natural size was not pos- 

 sible. The little rubber "card," of which there is hardly likely to 

 be another in existence, was in its time doubtless a unique and 

 highly prized advertising novelty. 



<b or AIL KINGS OF & 



RUBBER (ioODi 



^/.. 3 4-7 c 



APPROPRIATE AND ARTISTIC HOLIDAY GREET- 

 INGS. 



WE were agreeably reminded of the near approach of the 

 holidays and the opening of a new year, by the appear- 

 ance, on the editorial desk, of useful and attractive objects, in 

 infinite variety, from friends desirous of expressing kindly re- 

 membrance. For these reminders, which we enumerate below, 

 we take this means of expressing our thanks and our collective 

 and cordial reciprocation of the good wishes with which these 

 many attractive and enduring forms of greeting are accom- 

 panied. 



SOUVENIRS AND NOVELTIES. 



,\ handy wallet of rich brown leather, stamped in gold with 

 the sender's compliments, comes to us from the Monatiquot 

 Rubber Works Co., manufacturers of 'eclaimed rubber, at 

 South Braintree, Massachusetts. Accompanying the gift is an 

 appreciative greeting, on a neatly printed card displaying the 

 company's trade-mark. 



"Vac," in the person of a jet-black Boston bull terrier, comes 

 with the season's greetings from the Pennsylvania Rubber Co., 

 Jeannette, Pennsylvania. "Vac" probably derives his name from 

 the Vacuum cup tires, made by his donors, and will make an 

 attractive paper weight for any desk, besides serving as a re- 

 minder of the sender's good wishes for 1916. 



.\ccompanied by a note of greeting and explanation, the Stand- 

 ard Emarex Co.. New York, distributed to its friends and cus- 

 tomers a miniature rubber tire paper weight, packed in an at- 

 tractive box. The stock used in the paper-weight tire is described 

 as containing 50 per cent of M. R. X.. the mineral rubber which 

 the company manufactures, and the specimen is sent out to show 

 how admirably M, R. X. combines with rubber. 



CARDS AND CALENDARS. 



S. Birkenstein & Sons., dealers in scrap rubber, Chicago, 

 Illinois. 



E. H. Clapp Rubber Co.. manufacturers of reclaimed rubber, 

 Boston. Massachusetts. 



J. W. Coulston & Company, importers of chemicals. New York 

 City. 



The J. H. Day Company, mixers for rubber compound, Cin- 

 cinnati, Ohio. 



Dominion Rubber System of Canadian Consolidated Rubber 

 Co., Ltd., manufacturers of rubber goods, Montreal. Canada. 



Gibney Tire & Rubber Co , wireless solid tires, Conshohocken, 

 Pennsylvania. 



Kelly-Springheld Tire Co., manufacturers of tires and tubes, 

 Akron. Ohio. 



L. J. Mutty Company, rubber cloths and tubing, Boston, Massa- 

 chusetts. 



New Jersey Rubber Co.. Lambertville, New Jersey, dealers in 

 all kinds of reclaimed rubber. 



The Portage Rubber Co., manufacturers of tires. .-Vkron, Ohio. 



Quaker City Rubber Co.. manufacturers of Quaker tires and 

 mechanical rubber goods, Philadelphia. Pennsylvania. 



DRY COST CALCULATOR. 



The .\cushnet Process Co., New Bedford, Massachusetts, issue 

 a very neat dry cost calculator for crude rubber. By its use the 

 net cost of crude rubber, up to $2.50 per pound, can easily be 

 ascertained at a single setting on the instrument of the purchase 

 price and percentage of shrinkage. The instrument is circular, 

 of heavy celluloid and may be obtained gratis by representatives 

 of rubber companies on application. 



