Jul 



1916.] 



THE INDIA RUBBER WORLD 



569 



Europe and on the Mediterranean and Black Seas other than 

 France, Italy. Russia, Spain, and Portugal. 

 FERSON.\L MENTION. 



Arthur Mallaby, who, in conjunction with Mr. Bentley, started 

 the Bradford Rubber Co., Shearbridge, Bradford, Yorks, two 

 years ago, reports business as brisk in articles such as rubber 

 tea pot spouts, door stops, gas tubing and molded and cut push-on 

 gas connections. 



The Enfield CaHe Manufacturing Co., at Brimsdown, Enfield, 

 Middlesex, is now in full swing under the management of Mr. 

 Cowup. 



The Birthday Honor list contains the name of Arthur Philip 

 Du Cros, who has been made a baronet. Sir Arthur Du Cros, 

 M. P., for Hastings, is the managing director of the Dunlop 

 Rubber Co. Besides holding a post at the Ministry of Munitions, 

 he has taken an active part in the provision of motor ambulances 

 for the war. 



Another name on the list is F. W. Whitby-Thomson, who has 

 received a knighthood. He is connected with the English Card- 

 clothing Manufacturers' Association. 



Dr. VV. A. Caspari, Ph.D., has received the degree of Doctor 

 of Science from the Victoria University, Manchester. 



In case any confusion should arise, I may mention that the 

 Premier Waterproof & Rubber Co., of Bromley street, Man 

 Chester, is quite distinct from the Premier Rubber Works, of 

 Bent street, Chatham, Manchester. This works is owned by 

 W. S. Rothbaud & Co., patentees and manufacturers of india 

 rubber and vulcanite surgical appliances. 



The waterproofing works of both Ferguson, Shiers & Co.. 

 Limited, and A. O. Ferguson & Co., near Manchester, have ha<i 

 outbreaks of fire, bst without seriously interfering with tl.^' 

 businesses. 



The will of the late J. E. Ba.xter was proved for ilO,379 and 

 that of the late W. M. Henderson for i27,257. 



OTHER BRITISH NOTES. 



A TIMELY AND INGENIOUS ADVERTISEMENT. 



A clever advertisement, especially timely, was that of the Repuli 

 lie Rubber Co., Limited, London, which appeared in the "Observer" 

 and "Sunday Times," the day when 

 the daylight saving bill went into 

 effect. It read: "As clear as D.W- 

 LIGHT is the SAVING you eflr'ect 

 by fitting Republic Tires." .\ clock 

 face was shown, as here reproduced, 

 and subheads in the advertisement 

 read : 



"On the one hand you have service," 

 "On the other hand you have dura- 

 bility." These, of course, have direct connec- 

 tion with the illustration of the clock, which is 

 a splendid e-xample of connective advertising, 

 that everyone is striving to attain. 



The idea and its working out was by Ernest 

 A. Gleich, managing director of the London 

 "Republic" organization, who believes in strik- 

 ing while the iron is hot, especially in getting 

 out novel automobile advertising. 



LETTZHS OF THANKS TO THE RtlBBER GROWERS' ASSOCIATION. 



Our friends of the Rubber Growers' Association, London, have 

 been kind enough to forward us a copy of a circular which 

 Secretary Frank G. Smith recently sent to the members, calling 

 attention to the great value of the 4,500 pairs of rubber boots, 

 donated by them, to the men in the trenches. A perusal of this 

 circular gives an idea of the appreciation of the wearers ; con- 

 taining, as it does, extracts from a score of letters chosen from 

 the many received from officers and men of the various units of 



the British army in the fighting lines, telling how the men have 

 been made comfortable and saved from cold and pneumonia, 

 and possible death, by these boots, so generously donated. This 

 circular, which is sent only to the members of the Rubber 

 Growers' Association, states that if the war should extend 

 through another winter, there is no doubt that further supplies, 

 in greater number, will be despatched. 



TYPKE & KINGS NEW ADDRESS. 



Typke & King, Limited, chemical manufacturers, London, Eng- 

 land, with a view of centralizing their business, have removed 

 their offices to their manufacturing plant, and their address is 

 now "Crown Chemical Works, Mitcham Common, Surrey, Eng- 

 land." Thus all their business is consolidated, though they still 

 retain a buying ofiice at the old 16 Mincing Lane address. It is 

 their desire that all communications shall be directed to Mitcham. 

 Their cable address is now "Valerianic, Mitcham." 



THE GOODRICH COMPANY'S LONDON TIRE DEPOT. 



The B. F. Goodrich Co., Limited, London, England, is now 

 maintaining a tire-fitting depot, furnished with a thorough equip- 

 ment for dealing efiiciently with all kinds of truck tire repairs 

 and renewals. It is stated that nearlv 14,000 tires are carried in 



stock, in l...th milbiiM :. , .ui.i iii, 

 creasing importance ni view .>t 

 chassis. A corner of the new tire depot shown in the illustra- 

 tion gives a good idea of its spaciousness, arid of the abundance 

 of stock carried. 



THE SITUATION IN FRANCE. 



By Our Regular Corresfondeiit. 

 IT occurs to me that your American readers would be interested 

 * in a few details regarding general industrial conditions here 

 in France" today, and the conditions that are likely to prevail 

 after the conclusion of hostilities. Much speculation on this 

 subject has been evidenced in foreign newspapers, and I have 

 noted that the real situation is not well understood by .\mcrican 

 writers. 



V.\r.UK OF THE FR.XNC IN KR.\Nn:. 

 The value of a franc in France is the same as it always was. 

 Its exchange value is much less, due to the fact that the lialance 

 of trade is against France. .A.s a consequence of this, the pur- 

 chasing value has fallen. In France a franc purchases less now 

 than in normal times because everything is more costly. It is 

 not the franc that has changed in value, but it is the things that 

 one purchases in France that have become dearer because cf 

 lesser supply or greater demand. 



