2fi 



THE INDIA RUBBER WORLD 



|()(T<IBKK I, 1916. 



TENNIS SHOES FOR SUMMER OF 1917. 



THE ir.amitacturers of riibbcr-soled, canvas upper footwear, 

 variously designated as sneakers, tennis shoes, sport shoes, 

 ttc., and "Keds" (the new name), publish their price lists for the 

 Ev.inmer. season early in the fall previous, generally about Sep- 

 tember 1. On that date the United States Rubber Co. sent out 

 its net price list, as did also the Canadian Consolidated Rubber 

 Co., Limited, and soon after most of the other manufacturers 

 issued lists which closely appro.ximatcd in prices thnso of the 

 previously mentioned companies. 



There had l)een some apprehension on the part of customers 

 that the new prices would show a heavy advance. Crude rubber 

 prices had changed somewhat from those of a year ago, although 



"tennis shoes" by the United States Rubber Co., to identify its 

 lines, in contradistinction with similar goods of other makes. 

 This word is the keystone of a most comprcliensive campaign 

 of advertising to the consumer trade. Incidentally, it may be 

 slated that the company will run a similar campaign to popular- 

 ize its raincoats under the newly-coined word of "Raynstcrs." 



The United States Rubber Co.'s catalog and price list of sport- 

 ing and tennis shoes for the season of 1916-17 is a pamphlet of 

 .36 pages showing in neat half-tones the many lines of canvas 

 ui)per, rubber-soled shoes made by this company. Each page is 

 devoted to a special line and is ornamented with a blue border 

 having the word "Keds" at the top and a picture at the bottom 

 appropriate to the line shown on the page. The changes in prices 

 on United States Rubber Co.'s tennis goo^s are as follows: 



\N'omen'.< P.\r.\de Pump nj- Whitk 



Duck, with Heel. 



United St.ates Rubber Co. 



\Ris Pump of Gr.\y Stripe 

 Fabric. 

 -\p-sr.EY Ri:bber Co. 



Yachting O.xford of Brown Stripe 



Fabric. 



Apsley Rubber Co. 



bv 



the higher cost of Brazilian varieties was practically ottset , 

 lesser values for plantations. But practically every other mate- 

 rial which entered into the manufacture of these shoes has en- 

 hanced in value, while labor costs are quite a little higher than 

 a year ago. There was considerable surprise manifested, there- 

 lore, when the conservative advance in prices was noted; none 

 of these over 10 cents a pair, some of them less, while a few were 

 continued at the same prices a-, a year ago. 



Last year several companies introduced lines of rubber-soled 

 canvas shoes without the rubber foxing. These simulated welt- 

 sewed shoes, and were generally designated as welts, or of "welt 

 construction." The popularity of these lines has been such that 

 the manufacturers are preparing for much larger sales the com- 

 ing .season. These shoes cost somewhat more to manufacture, 

 and the prices range from 10 to 20 cents a pair more than simi- 

 lar shoes of the older construction. 



There is a noticeable increase in the number 

 with full heels. Manufacturers have found it 

 necessary to place stiffeners, of metal or fiber, 

 in the shanks of these to insure against dis- 

 comfort to the wearers. 



In no particular has the improvement in 



1916. 



-Men's Rotary Bals $1.60 



Men's Rotary Oxford.. 1.45 

 Women's Rotary Bals.. 1.40 

 Women's Rotary Oxford 1.25 



Men's lionair Bals 1.40 



Men's Bonair Oxford... 1.25 

 Women's Bonair Bals.. 1.25 

 Women's Bonair Oxford l.IO 

 Men's Week-end Bals. . . l.IO 

 Women's Week-end Bals- 1.00 

 Boys' Week-end Bals... 1.05 

 •Vonths' Week-end Bals 1.00 

 Men's Week-end Oxford 1.00 

 Women's Week-end Ox- 



AUVANCE 

 1915- 1916- 



ford 



.90 



1917. 



$1-70 

 1.55 

 1.50 

 1.35 

 1.50 

 1.35 

 1.35 

 1.20 

 1.20 

 1.05 

 1.10 

 1.00 



r.io 



.95 



TRICES. 



1915 

 2916. 



Boys" Week-end Oxford. $0.95 



'Youths* Week-end Ox- 

 ford 



Men's Bathing Shoes. . . 

 Boys' Bathing Shoes... 

 Youths' Bathing Shoes.. 

 Women's Bathing Shoes 

 Misses' Bathing Shoes.. 

 Children's Bathing Shoes 



.90 

 .45 

 .40 

 .37 

 .37 

 .37 

 .32 



Women's Bathing Shoes, 

 High Cut 55 



•No advance. 



LOWER PRICES. 



1915- 

 1916. 



Hoys' Champion Bals, 

 Black Sole ...$0.63 



Youths' Champion Bals, 

 Black Sole 60 



lliiys' Champion Oxford, 

 Black Sole 53 



\'Muths' Champion Ox- 

 ford. Black Sole SO 



1916- 

 1917. 



$0.60 



.57 

 .50 

 .47 



1915- 

 1916. 



1! 



Bals, 



.$0.68 

 .58 



)ys' Champion 

 ( iray Sole .... 



Boys' Champion Oxford, 

 vlray Sole 



Youths' Champion Bals, 

 Cray Sole 65 



Youths' Champion Ox- 

 fords. Gray Sole S5 



1916- 

 1917. 



$1.00 



.90 

 .47 

 .42 

 .39 

 .39 

 .39 

 .34 



1916- 

 1917. 



$0.65 



.55 



.62 



.52 



Rotary Oxford, wnii \\ i-lt and 



Full Heel, White Duck and White 



Sole. United States Rubber Co. 



W(:Mi-\'s Hk.h Cut Quarter Dr( k 

 Bal of Palmetto Duck. 

 United States Rubber Co. 



Universal Oxford. White Duck. 



Gray Sole, Narrow Fo.xing, Full 



Heel, United States Rubber Co. 



tennis lines been more manifest than in the matter of lasts. But 

 a few years ago there was practically but one shape of toe. Now 

 there are wide and narrow toes, straight and nature-shaped lasts, 

 while the better fitting of the material to the lasts, and the addi- 

 tion of leather reinforcements of seams, make to-day's tennis 

 lines as trim and stylish as the products of manufacturers of 

 fine leather shoes. 



A new name has been invented for this style of footwear. It 

 13 "Keds." This word is to be used in place of "tennis" or 



The Apsley Rubber Co., Hudson, Massachusetts, sends out its 

 net price list in a 24-page pamphlet with a four-color cover. The 

 half-tone engravings of the various lines are excellently drawn 

 and well printed, some of them being shown in appropriate colors. 

 Among the novelties is a line of pumps and Oxfords made from 

 a new fabric in brown and gray stripes. Another noticeable addi- 

 tion is a wading shoe having a pure gum suction sole and a 

 high lacing, with bellows tongue. An "Auto" gymnasium shoe 

 with high foxing is another addition to this popular line. 



