November I, 1916. 



THE INDIA RUBBER WORLD 



81 



NEW TRADE PUBLICATIONS. 



'T'HE General Electric Co., Schenectady, New York, is sending 

 ■*• out Bulletin No. 44,419, which is devoted to gears and pinions. 

 It is of the usual excellence of the publications on trade matters 

 sent out by this company, being fully illustrated, giving much 

 information regarding the manufacture of gears, the technical 

 requirements, and diagrams showing comparative sizes of gear 

 and pinion teeth, graphically shown in exact size. 



* * * 



The Firestone Tire & Rubber Co., Akron, Ohio, has sent to all 

 its agencies a novel window hanger, showing, in a tabulated 

 arrangement, the prices of its leading sizes of tires. The hanger 

 is about 20 by 25 inches, printed in brilliant colors, and the figures 

 are large enough to be easily read from a distance. 



* ' * * 



"Bulletin Sales Service" published by the Faultless Rubber 

 Co., Ashland, Ohio, dated October, 1916, gives full plans for 

 an opening celebration which may be put in operation by any 

 druggist with such assistance as is afforded by the Faultless 

 company. Pull details are given as to the advertising, both in 

 the local newspapers and in the stores, and for the latter pur- 

 pose printed matter, window cards and prize tickets are fur- 

 nished, suggestions being given regarding combination offers 

 and free souvenirs which have been found practicable and not 

 too expensive where others have held similar openings. Pictures 

 and descriptions are given for arranging attractive rubber goods 

 window displays and a reproduction of an advertisement is 

 shown which will appear in a large number of national maga- 

 zines during November, and the advice is to hold the opening 

 on November 11, thus taking advantage of such advertising. 



* * * 



The J. P. Devine Co., Buffalo, New York, is distributing its 

 Bulletin 105, which treats of apparatus required by the chemical 

 and allied industries. The booklet gives in detail such apparatus 

 as cast steel autoclaves, reduction kettles, nitrating, sulphonating 

 and fusion kettles, vacuum pans and evaporators, steam jack- 

 eted pans, digestors, etc. Like all of the Devine publications, 

 it is excellently arranged and beautifully printed, each page 

 showing a finely drawn illustration of the article described. 



* * * 



The Link-Belt Co., Chicago, Illinois, has issued two finely 

 printed and illustrated pamphlets describing the modern coal 

 and ashes handling machinerj' which that concern has recently in- 

 stalled for the Victor Talking Machine Co. at Camden, New 

 Jersey, and for the W. H. Grundy Co., Bristol, Pennsylvania. 



* * * 



"A Visit with the Firestone Organization, Its Men — Its Fac- 

 tory — Its Branches" is the title of a large, handsome and pro- 

 fusely illustrated brochure recently issued, primarily to show 

 the progress in method and machinery which has helped so 

 materially toward giving the utmost in tire service at the low- 

 est possible cost. Nor has the personal equation been forgotten 

 in this review. Firestone success depends upon the health, hap- 

 piness and personal responsibility of every worker in the or- 

 ganization from H. S. Firestone down to the office boys, quite 

 as much as upon improved machinery and scientific manage- 

 ment, and so considerable space has been devoted to the opera- 

 tives in the various departments, both at work and at play. 

 They have a splendid club house across the street with assembly 

 hall and dining rooms, a barber shop, swimming pool, facilities 

 for the enjoyment of every healthful indoor exercise and recrea- 

 tion, free medical and dental treatment and several other bene- 

 fits. 



Beginning with the man who alone ccmtrols the unloading of 

 coal and feeding of a battery of boilers of I2.(XK) horse-power 

 capacity, one is shown by word and picture the efficiency methods 

 and devices at every point in the making of a motor car tire 



which have made Firestone quality, prices and volume of busi- 

 ness what they have become in 16 years. Painstaking thorough- 

 ness and rigid standards are everywhere to be seen — in the pur- 

 chase of all raw materials ; the washing of crude rubber ; the 

 supply of filtered water and filtered air always at proper' tem- 

 perature; ample drying of the sheeted rubber; careful mixing; 

 proper aging of the mixed rubber before use; calendering more 

 than once for thin sheets; constant inspection and frequent tests 

 of sheet rubber and fabric; exact cutting of side wall 

 rubber to size and of fabric on the bias to insure 

 greater strength and resiliency; absolute uniformity of vul- 

 canization; thorough inside painting of cases and a rigid final 

 inspection. Firestone rims and truck tires are also produced 

 in the same thoroughgoing manner, according to standards laid 

 down by a body of skilled chemists and engineers. 



The importance and method of scientific drying and friction- 

 ing of the fabric to extract all atmospheric moisture without 

 impairing the natural tensile strength of the cotton before filling 

 with rubber are particularly emphasized, while the tire building 

 machine which puts on every layer of fabric at uniform tension 

 has been properly termed an epoch-making invention. Indeed, 

 the volume, the precision and the outi)ut would be impossible 

 without the varied and wonderful types of improved machines 

 which work in large batteries under the watchful eyes of men 

 of superlative skill, experience and loyalty. 



The B. F. Goodrich Co., Akron, Ohio, has published a pam- 

 phlet, entitled, "Devices That Make for Motor Truck Efficiency," 

 which is a reprint of a portion of the larger book, "Motor Trucks 

 of America," the edition of which was exhausted before all 

 requests for it could be filled. The pamphlet shows various aux- 

 iliary devices for loading, whereby the trucks can be quickly 

 loaded, carry much and deliver expeditiously. Clear and explicit 

 drawings illustrate these various devices. 



* * * 



The Pennsylvania Rubber Co., Jeannette, Pennsylvania, is send- 

 ing to dealers a large four-page folder, describing in particular 

 the merits of the company's latest automobile tire— the Bar- 

 Circle. The cover shows a representation of this tire, which, 

 as the name indicates, has a tread design composed of alternate 

 bars and circles ; the descriptive lettering being in contrasting 

 colors. Within the folder, red and black lettering against the 

 cream background brings the advertising matter into striking 

 prominence, and the tread design is carried out as a border. 

 The Vacuum Cup and Ebony treads are also shown. Prices on the 

 Bar-Circle are given, and an order post-card is attached to the 

 folder by sealing at one end. 



* * * 



The Brunswick-Balke-Collender Co., Muskegon, Michigan, is 

 sending out its first piece of trade literature to advertise its 

 Brunswick tires. This is a handsome hanger, lithographed in 

 several brilliant colors and measuring about 24 by 36 inches. The 

 principal figure is a huge tire showing the novel tread. In 

 one corner is a picture of an English style country house in 

 front of which stands an automobile. The shield trade-mark 

 is also shown in red and yellow, with an Old English initial in 

 black. Appropriate wording is given and the whole forms a bril- 

 liant and effective piece of advertising. 



* * * 



"Oral Hygiene," a neat little journal devoted to the dental 

 profession, in its October issue, has a long article telling of the 

 work done by the Forsyth Dental Infirmary in Boston, Massa- 

 chusetts, for the members of the Massachusetts militia prior 

 to their departure for the Mexican border. The article shows 

 several illustrations of the infirmary, and the dentists operating 

 upon the army men, and in one picture is shown the founder 

 of the institution, Thomas A. Forsyth, president of the Boston 

 Belting Co. 



