206 



THE INDIA RUBBER WORLD 



[January 1, 1917. 



The Editor's Book Table. 



PLANTATION RUBBER SECTION, TRADE SUPPLEMENT, "THE 

 Times," London, England, December, 1916. [30 pages with maps of 

 the rubber growing areas.] 



WITH England controlling the growth and .supply of plantation 

 rubber, which now far exceeds the production of all other 

 varieties, American manufacturers of rubber goods must 

 look toward London for authentic information regarding this great 

 British industry, and "The Times" has supplied a comprehensive 

 summary, consisting of many signed articles by world-famous 

 experts, covering virtually the whole field of rubber supply, man- 

 ufacture and finance. That a copy for reference will prove in- 

 valuable to every consumer of crude rubber may be seen upon 

 examination of the principal features of the table of contents 

 reprinted below. 



Rubber and War. Sir Frank Swettenham, K.C.M.G. 



History of Plantation Rubber. Gilbert R. Redgrave. 



The World's Rubber Position. W. H. Rickinson 



Experimental Cultivation. Samuel Rideal, D.Sc, F.C.S. 



Diseases and Pests. .T. Mitchell, A.R.C., Sc. 



Scientific Assistance. J. Bretland Farmer, F.R.S. 



Some Present Meeds. Wyndham Dunston, C.M.G., F.R.S. 



Influence of Exhibitions. Sir Henry Blake, G.C.M.G. 



Rubber, a National Asset. E. Stevenson. 



The Rubber Growers' Association. C. Emerson. 



Many other signed articles review planting in British do- 

 minions and abroad; getting rubber to market; rubber and 

 finance; and rubber in industry, including vulcanization, testing, 

 factory control, footwear, rubber heels, tires and synthetic rub- 

 ber. 



As to future supply, the constantly increasing demand of the 

 American tire industry is recognized as a vital matter to be 

 reckoned with. For six years past the annual consumption of the 

 United States has averaged to increase 25 per cent, until it now 

 totals more than half the world's entire production. Should 

 this continue for five years, W. H. Rickinson expresses the be- 

 lief that within that time the supply of crude rubber would be- 

 come insufficient to meet the demand ; that as far as can be 

 judged at the present time, as 1907 was to I9I0, so in all proba- 

 bility the position in 1918 will be to that of 1921. 



ELEMENTS OF INDUSTRIAL CHEMISTRY. By Allen Rogers, D. 

 Van Nostrand Co., New York City. [8vo, illustrated, 513 pages, cioth. 

 Price $3.] 



This is an abridgment covering the salient points of the au- 

 thor's more comprehensive "Manual of Industrial Chemistry," 

 the subjects being treated in a general manner only. As much 

 detail as possible has been eliininated that the fundamental prin- 

 ciples might be more clearly set forth. While the range of sub- 

 ject is not as broad as that of the larger volume, it is still suffi- 

 cient to give the student a very comprehensive view of the entire 

 field, and so fills a definite need. Rubber men will be particularly 

 interested in the chapter on resins, oleo-resins and gum-resins, 

 including india rubber. Of the other 26 chapters, those of par- 

 ticular value to the rubber trade include ; Coal Tar and its Dis- 

 tillation Products, The Petroleum Industry, Essential Oils, Tex- 

 tiles, Water and its Purification, and Pigments, some of which 

 are used as rubber compounding ingredients. 



TROPICAL AGRICULTURE. BY EARI.EY VERNON WILCOX, OF 

 the LTnited States Department of .'Vgricultiire. D. Appleton & Co., 

 New York City. [8vo, 373 pages, illustrated. Price, cloth, $2. SO.] 



Written primarily for the business man and agricultural stu- 

 dent, this book tells what everybody ought to know about the 

 tropics. It deals with agriculture in the commercial sense, and 

 describes the nature, source and production of about 3S0 tropical 

 commodities to eat, wear, and use in technical industries. Par- 

 ticular attention is given to the presentation of an intimate pic- 

 ture of animal industry, soils, clirnate and economic conditions. 



A concise but comprehensive chapter has been devoted to rub- 

 ber, in which gutta percha, balata, jelutong, chicle, camphor and 

 other gums and resins are dealt with. 1 he young man who 

 contemplates locating in South or Central America will find 

 particular interest in those chapters devoted to the tropical 

 cliinate and its effects on man, farm animals and crops; the 

 importance of tropical products and commerce ; economic and 

 social conditions and opportunities in the tropics; agricultural 

 methods peculiar to the tropics and tropical soils. 



COTTON FACTS. BY CARL GELLER. SHEPPERSON PUBLISHING 

 CO., New York City. [16 mo., 240 pages, cloth. Price $1.] 



This statistrical review has justly become the cotton man's 

 ready reference work of the English-speaking world. In the 

 present fort>--first annual edition the material gathered for so 

 many years by the late Alfred B. Shepperson has been brought 

 up to date by Carl Geller and represents a remarkably compre- 

 hensive compilation of official and reliable data. Whether the 

 information required relate to crops, receipts, exports, stocks, 

 home and foreign consumption, visible supply, prices, acreage, 

 or mills, in the United States or abroad, the inde.x will disclose 

 it quickly. Special features of this edition include the details 

 of production of long-staple cotton in the United States ; statistics 

 of cotton in Great Britain since 1801 ; cotton yield in the United 

 States by states and per acre from 1900 to 1915; and a table 

 of important fluctuations of the January and July options on the 

 New York Cotton Exchange from 1911 to 1916. 



ADVERTISING BY MOTION PICTURES. BY ERNEST A. DENSCH. 

 The Standard Publishing Co., Cincinnati, Ohio. [8vo, 255 pages, 

 cloth. Price $1.50.] 



With the entire country under the spell of the motion 

 picture it is not surprising that advertising agents have 

 appreciated its mighty powers in direct as well as indirect pub- 

 licity. The mission of the present book, therefore, is to set forth 

 the possibilities of this latest medium for entering foreign and 

 developing home markets ; for introducing new and increasing 

 the demand for older goods ; for familiarizing the public with 

 trade names, production sources and methods, and even facilitat- 

 ing direct salesmanship. Notable instances of the application of 

 motion pictures in several lines of business are recounted, and 

 many suggestions given for the preparation and display of films, 

 together with other details making for the success of such a 

 venture. 



SPANISH-AMERICAN DIRECTORY AND BUYERS' GUIDE IN THE 

 L^iiited States. Export . Trade Directory Co., Inc.. New York City. 

 [Quarto, 570 pages. Price, paper covers, $4; cloth covers, $5.] 



A very extended list of all manufacturers and dealers in the 

 United States who are interested in foreign trade is provided by 

 this large and important work intended for the use of business 

 men in Spanish-American and Portugese-American countries. 

 The directory portion proper is very extensive, each heading 

 being given in Spanish, Portugese, French and English, while 

 in the front of the book are indices in each of the four languages 

 referring to the pages on which are to be found lists m the 

 various trades. A portion of the book is divided into four sec- 

 tions, each section being of a different color paper and having 

 an index in the corresponding language. Upon looking up an 

 article in any one of the above-mentioned languages, its equi- 

 valent name is found in the other three. The book contains a 

 vocabulary in these four languages of phrases necessary to the 

 traveler, together with many technical terms frequently used in 

 business correspondence. Tariffs for telegrams, money exchange 

 and other data are tabulated. The various Latin-American 

 countries are described from a commercial standpoint with hand- 



