466 



THE INDIA RUBBER WORLD 



[May 1, 1917. 



RUBBER MANUFACTURING PROCESSES IN SHOW 

 WINDOWS. 



ly/I.^.W enterprising merchants have found that the most cf- 

 IVl festive show window advertising has been that which has 

 some "live" element in it, and wax models have given way in 

 many cases to real people, whose actions or labors in tlic win- 

 dows have resulted in attracting more closely the attention of 

 the passersby. Rubber manufacturers have not been backward 

 in this respect. Last month in The India Rubbizr World 

 mcntiiin was made of the manufacture of rubber footwear in 



Making Footwear in a Show Window. 



the window of the .United States Rubber Co. in its Broadway 

 building in New York City, where two men and two women 

 employes were busily engaged in putting together rubber boots 

 and shoes. There was also shown a machine employed to sub- 



SILVBRTOWI 



Cord- Laving ALvchinls in a Show Winduu. 



mit the women's rubbers to heavy atmospheric pressure, thus 

 exploiting the pressure process goods manufactured by that 

 company. On the week of March 19 this company had an- 

 other exhibit of like character — two j'ouug women busily en- 

 gaged in making bathing caps, while a frame-like orifice at 

 the rear disclosed a third young woman arrayed in bathing 

 cap and costume, whose principal vocation seemed to be to try 

 on one bathing cap after another. Behind her was a back- 



ground of a seashore scene. These exhibits were viewed by 

 thousands who stopped for a longer or shorter time in order 

 to see and study the processes, or, perhaps, admire the bather. 



.\notlier live exhibit by a rubber company was shown in the 

 Boston, Massachusetts, store of The B. F. Goodrich Co., where 

 two patented cord-laying machines were shown in operation 

 under the supervision of experts sent from the Akron, Ohio, 

 factory. These machines, which seemed almost human in their 

 manipulation in laying the cord for the "Silvertown" tires, 

 created much interest during the entire term of their exhibit 

 and must have been of real practical value in familiarizing 

 automobilists with the construction of these tires. This ex- 

 hibit is being shown in the various cities where the Goodrich 

 company has large retail stores. 



It might be well in this connection to mention the patriotic 

 display shown in the window of the United States Rubber Co.'s 

 store in New York City last month. The window was lined with 

 velvet, and the background was a large United States flag above 

 which were several smaller draped flags interspersed \v^th laurel 

 branches, which were also liberally used as embellishments in 

 other parts of the window. In the center of the window on a 

 marble column was a handsome specimen of the .American eagle, 

 mounted on a branch, with wings and beak extended, a fine 

 sample of the taxidermist's art. In front of this was a marble 

 bust of Washington and in the immediate foreground a card 



H.MHINli Ca1'> in IHh .\L\KI.\li AND \Vi-..\RINo 



reading, "For particulars as to location of army and navy recruit- 

 ing stations in New York and vicinity please apply in store." At 

 the sides of the window were grouped flags of many friendly 

 nations, among them those of Great Britain, France, Russia, Italy, 

 Belgium, Portugal, Serbia. Roumania, Panama, Cuba and Japan. 

 These flags were grouped around .standards which were trimmed 

 with a broad blue ribbon, over which was a narrower white rib- 

 l)on, thus forming the ribbon trade-mark which has been adopted 

 by the company in its advertising. Not only was the window an 

 artistic and attractive one, but it served its mission by calling 

 attention to the need of recruiting at the time. 



There is a proposition before the Milwaukee city council to 

 pass an ordinance, having for its object the elimination of un- 

 necessary noise. Among the provisions are that no whistles 

 shall be blown to start or end the day's work, or at noon or 

 other time, except fire boats, fire engines or steamboats seeking 

 to pass through a drawbridge. Persons making deliveries of any 

 kind between 11 p. m. and 7 a. m. shall wear rubber heels; and 

 milkmen must pad their trays to eliminate noise. 



