604 



THE INDIA RUBBER WORLD 



[July 1, 1917. 



EDWARD S. BABCOX. 



E. S. Babcox. 



THERE are few, if any, positions in the advertising world 

 which require so much ability, versatility, and solid hard 

 work a5 publicity managers in the automobile and allied in- 

 dustries. A man 

 wlio stands out 

 irominently in this 

 iicld is Edward S. 

 liabcox, advertising 

 manager of the 

 Firestone Tire & 

 Rubber Co., of 

 Akron, Ohio, whose 

 work in this depart- 

 ment has made the 

 name of Firestone 

 almost a household 

 word throughout 

 tlie United States, 

 as well as famous 

 in far countries. 



Although a young 

 man in years, he 

 has had a long and 

 successful experi- 

 ence in the publicity 

 field. Previous to 

 coming to the Fire- 

 stone company he had been in charge of the advertising of the 

 Burroughs .Adding Machine Co., of Detroit, Michigan, and 

 later of the Yawman & Erbe Manufacturing Co., Rochester, New 

 York. That he is up-to-date was proved at the recent conven- 

 tion of the Association of National Advertisers at Detroit, when 

 he brought home to his fellow publicity men the close relation- 

 ship of advertising and selling, by exhibiting a motion picture 

 film, which was produced for the sole purpose of impressing upon 

 the sales force of the Firestone company the immense value of 

 advertising as a selling argument. 



At that convention Mr. Babcox was elected vice-president, 

 which was a tribute to his earnest efforts in carrying out the 

 aims of that organization, especially in eliminating fraudulent 

 advertising. 



FIRESTONE PROMOTIONS. 



J. E. Mayl, formerly brancli manager at Memphis, Tennessee, 

 for the Firestone Tire & Rubber Co., has been appointed manager 

 of the company's Cleveland, Ohio, branch, E. C. Thomas taking 

 his place at Memphis. 



J. H. Dutch has been made manager at Pittsburgh, Penn- 

 sylvania. 



A. T. Smith, formerly manager of the Los .\ngeles branch, has 

 been placed in charge of the San Francisco, California, branch, 

 F. C. Flickinger succeeding him at Los Angeles. 



Roscoe Homan, who joined the Firestone forces in 1914, as 

 Omaha salesman, has been appointed manager of the Oklahoma 

 City branch. 



John Beakley, formerly Te.xas credit manager, is now Te.xas 

 manager. 



TIRE REPAIR GOODS BUSINESS BRISK. , 



The rising cost of automobile tires is leading motorists gen- 

 erally to devote more attention to their tire equipment. Cars 

 are being driven more carefully, poor roads and highways under 

 repair are being avoided whenever possible, and wheel alinement 

 and brakes are being tested. It has been discovered, too, that "a 

 stitch in time saves nine," and sales in repair goods of every sort 

 are showing a big increase as a result of the call for greater 

 tire economy. Preparations for filling cuts and bruises in casings 

 are particularly in demand. 



AJAX APPOINTS SALES SUPERVISORS. 



H. L. McCIaren, vice-president and general manager of the 

 Ajax Rubber Co., Inc., New York City, has worked out a new 

 system of sales supervision in the various selling territories, and 

 in adopting this system of bringing about a closer relationship 

 between Ajax dealers and the home office, the following men 

 have been promoted to the position of supervisors in the terri- 

 tories named : 



S. L. Blood, upper New York ; Richard Cluman, Connecticut ; 

 R. T. Jollie, Jr., Ohio, West Virginia and Kentucky; F. C. 

 Burnett, Texas ; W. J. Ryan, Minnesota, northern Wisconsin 

 and northern peninsula of Michigan ; P. V. Dowling, New 

 Jersey and Pennsylvania ; William M. Pattison, Maryland, North 

 Carolina, South Carolina, Virginia and District of Columbia; 

 S. IL Pierce, Illinois and southern Wisconsin ; E. D. Winans, 

 Rhode Island, Maine, Vermont and Massachusetts ; E. E. Pick- 

 ering, Nebraska, a part of Kansas, North Dakota, South Dakota 

 and Colorado; A. G. De Vries, Indiana and Michigan; and G. 

 L. Severcool. 



FISK TIRE SERVICE. 



In order to aid motorists to get greater mileage from tlieir 

 tire equipment. The Fisk Rubber Co., Chicopee Falls, Massachu- 

 setts, has established appro.ximately 130 branch houses in prin- 

 cipal cities throughout the United States with completely 

 equipped service stations where any work, aside from actual re- 

 pairs, will be done upon tires free of charge and without obliga- 

 tion of any kind whatsoever. This service is available to every 

 person who drives a car, regardless of the make of tires he uses, 

 and includes changing of tires, mounting spares on rims or 

 wheels, inflation, testing of air pressure, wheel alinement and i 

 brakes, regular and frequent expert inspection and advice. A 

 complete branch list will be sent to tourists on request. 



Service is the maxim of the Fisk company and this unique 

 and practical application of it will greatly reduce the tire ex- 

 pense of those who avail themselves of it. Its value to tire user 

 and dealer alike cannot be overestimated. 



PERSONAL MENTION. 



Joseph M. Ward, for some time past connected with the 

 Indianapolis, Indiana, branch of the United States Tire Co., 

 has been appointed district manager for that section. C. A. 

 Oldham, formerly identified with the same branch, has been 

 made district manager of the St. Louis, Missouri, branch. 



C. J. Connors, formerly special representative of the 

 Marathon Tire & Rubber Co. in the Southwestern States, 

 has been appointed manager of the company's division office 

 and warehouse in St. Louis, Missouri. 



Robert Graves, Jr., 1668 Broadway. New York City, is 

 distributer for the well-known tires and tubes of the Gryphon 

 Rubber & Tire Corp. A. C. Galbraith, formerly New York 

 representative of The Globe Rubber Co., Trenton, New 

 Jersey, is associated with Mr. Graves as New Y^ork sales 

 representative. 



A. J. Pennington resigned his position as general superin- 

 tendent of the tire and tube mill of the Brunswick-Balke-Col- 

 lender Co., Muskegon, Michigan, on June 1, to take effect August 

 1, having become associated as general manager with a large 

 Eastern company not affiliated with the rubber industry. 



A H.\NDY Desk Appurten.\nce is being se.st out by the 

 Connecticut Mills Co., of Danielson, Connecticut, and Taunton, 

 Massachusetts. It is a paper-weight of glass and contains a draw- 

 ing representing the combined mills of the company .and the 

 houses erected for employes. Embedded in the bottom of the 

 paper-weight is a square mirror sufficiently large to be a con- 

 venient accessory to the office desk. 



