4S4 



THE INDIA RUBBER WORLD 



[June 1, 1919. 



THE EDITOR'S BOOK TABLE. 



CEYLOX Ac;RKULTUKAI, society year book, 1919192.0. 

 Compiled by C. Dricbcvg, B. A., F. H. A. S. Ceylon Agricultural Society, 

 Colombo, Ceylon. tCloth, 16mo, 149 pages.) 



THE latest edition of this well-known handbook has undergone 

 considerable revision and contains much fresh matter per- 

 taining to tropical agriculture of every sort as practiced in the 

 Middle East, greater attention being given to crop notes than 

 hitherto. The details of each culture are succinctly presented, 

 and there is much tabular matter of a miscellaneous character 

 for ready reference. A four-page article by Mr. Kelway Bamber, 

 M. R. A. C, is devoted to the essentials of planting and the 

 preparation of rubber. 



PRACTICAL E.XPORTING. BY B. OLNEY HOUGH. THE 



Johnston Export Publishing Co., New York City. (Cloth, octavo, 529 



pages. Price, $5.) 



Many books devoted to export business have been published 

 of late, yet this volume by the editor of the "American Exporter" 

 remains the standard work on the subject. Written by one who 

 has for many years been intimately identified with this subject, 

 and who has had personal experience in foreign markets, it now 

 appears in a third revised edition more comprehensive than ever. 

 The altered conditions brought about by the war are given due 

 consideration, and firm executives engaged or about to engage 

 in export business, will find the book replete with helpful sug- 

 gestions, important information and authoritative data. Some 

 idea of its scope may be had from the fifteen chapter titles which 

 follow: Ways and Means; Some Mistaken Impressions; Mar- 

 kets for American Goods; The Export Department; Foreign 

 Trade Correspondence ; Traveling Salesmen Abroad ; Advertising 

 to Get Export Trade; Export Commission Houses; Local Foreign 

 Sales Agents, Distributers and Branch Offices; The Export Or- 

 der; Preparing Shipments; Making the Shipment; Marine In- 

 surance; Financing Foreign Business; Credits, .\cceptances and 

 Collections. 



A unique and particularly valuable feature consists of speci- 

 men blank forms as used by leading American export houses, 

 railroads, steamship companies, bankers and consular otSces prop- 

 erly filled out and bound into the book. These include form let- 

 ters, export orders, sales contracts, export and consular invoices, 

 bills of lading, permits, receipts, declarations, certificates, insur- 

 ance policies, letters of credit, guaranties, drafts, acceptances and 

 many other documents used in commercial relations with foreign 

 buyers. 



NEW TRADE PUBLICATIONS. 



THE L. J. MuTTY Co., Boston, Massachu.setts, is reminding 

 its patrons, old and prospective, of "Dridek" and other 

 fabric products by sending them a handsome little stamp book 

 and calendar bound in red leather, for vest pocket use. 



The Morse Chain Co., Ith.\ca, New York, has reprinted in 

 pamphlet form an article on "Chain Drives" written by J. S. 

 White' and published in the 1919 "Yearbook of the National As- 

 sociation of Cotton Manufacturers." The article is devoted to 

 an exposition of the advantages of chain driving rather than to ex- 

 ploit any particular make or type of power chain, but the com- 

 pany considers that the circulation of this article with its many 

 excellent half-tone illustrations, must redound to the advantage 

 of the makers of the Morse rocker-joint chain for power trans- 

 mission purposes. 



* * * 



A striking bit of trade literature, which tells its story 

 graphically, is entitled "Sixty Seconds and Out." It is published 

 by the Foamite Firefoam Co., New York Cit>-, and shows, in a 

 series of photographs, the efficacy of the company's product in 

 extinguishing fires almost instantaneously. The pictures are so 



convincing ihat but little else is necessary to convey the story 

 the company wishes to tell. The book is handsomely printed, 

 and is one of the best examples of convincing advertising coming 

 to this office. 



Under the title "Magnesia Products for the Rubber 

 Trade." the General Magnesite and Magnesia Co., Phil- 

 adelphia, Pennsylvania, has issued a very neat and com- 

 plete booklet of 29 pages, treating of the properties of magnesia 

 compounds, and their use in rubber compounding. Valuable data 

 are given on their accelerating and chemical effects ; also on their 

 physical effects. Comparisons with German magnesias, with 

 other minerals, and with organic accelerators are shown in a 

 series of interesting curves. There is also given a number of 

 formulas for the use of magnesia in typical rubber mixings. 



Kocers-Pvatt Shellac Co., Crude Rubber Department, New 

 York City, has sent to the trade a novel blotter-chart printed 

 in three colors and showing price fluctuations of the three stand- 

 ard grades of crude rubber for a period of years. 



The Portable Machinery Co., Passaic, New Jersey, is 

 circulating a well-arranged and attractive "broadside" sheet un- 

 der the title "Over 1000 Scoop Conveyors." It tells by descrip- 

 tion, testimonials, and fine half-tone pictures, the advantages of 

 the scoop conveyor manufactured by this concern, and shows 

 its effectiveness in handling, at any desired angle, such raw 

 materials as are used in manufacturing plants of different kinds, 

 as well as coal, coke and ashes. Several rubber manufacturers 

 are mentioned among the users of the device. 



The National Standard Truck Cost System, issued by The 

 Truck Owners' Conference, Inc., 327 South La Salle street, Chi- 

 cago, is now in use for checking the operation of over 18,700 

 trucks. It has been found that where supposedly accurate truck 

 costs were kept there was a variation of 65 per cent in keeping 

 the depreciation or sinking fund record, 21 per cent in handling 

 maintenance changes and 13 per cent in keeping tire costs. 



Caldwell & Co. and the Caldwell Shipping Co., with 

 offices in New York City and seven other leading ports of the 

 country, are mailing on request a 24-page pamphlet on "How to 

 Ship for Export," which will be of practical value to all rubber 

 firms engaging in foreign business. Ocean rates and space, rail- 

 road permits, lighterage, demurrage, trucking, warehousing and 

 bills of lading receive particular attention, and important special 

 facts are given regarding most foreign countries and principal 

 ports. 



"Railroad Freight Rates" is a 12-page pamphlet issued by the 

 same companies, that contains the freight rates from various pro- 

 ducing points on representative commodities moving for export. 

 Pneumatic and solid tires, inner tubes, and air brake materials are 

 the rubber goods mentioned. 



"Commerce Monthly" is the name of a well-edited and 

 nicely printed 32-page magazine which made its initial appear- 

 ance dated May, 1919. It is published by the National Bank 

 of Commerce in New York, "to serve as a medium through 

 which the experience and investigations that have proved useful 

 to this bank in the fields of industry, commerce and finance 

 rpay be shared with its friends." The current issue contains 

 nine features devoted to timely topics of much importance to 

 American industry in home and foreign markets. One of these 

 consists of a table of wholesale prices of representative commod- 

 ities for the past seven years. All quotations are from recog- 

 nized trade sources, the rubber prices being from The India 

 Rubber World. Altogether it is a publication that will be read 

 with interest and benefit by executives in every business. 



