368 IOWA DEPARTMENT OF AGRICULTURE 



going in from the fact that the ring side of a public sale was more of 

 a horror to them than a calm, clean, honorable disposition of property. 

 One may emphasize the extra labor in preparing for a public sale but 

 I admire the man's integrity who fits up a full sale offering of his 

 favorite breed and then invites in his brother breeders, neighbors and 

 those, who will, not only to the event, but to view and judge his system 

 of carrying on his breeding operations, that those who come may be 

 able to gain knowledge pertaining to the business and breed. 



Again, in making a sale the sale feature alone is not altogether the 

 one thing in view, but it is an advertisement thereafter. One may 

 be in the business for a number of years and use from time to time a 

 limited space in advertising at private treaty but he will not be so well 

 advertised as one public sale will do it from the fact that it will bring 

 the presence of those interested from a radius of ten to 100 miles and 

 farther, who otherwise would not have seen your herd of hogs. Where 

 breeders combine their efforts in making one to four sales in succession 

 in circuit form it brings buyers from afar, as it affords them the privi- 

 lege of inspecting a number of offerings and herds practically at the 

 expense they would be at in attending one. 



Again, one brings together a class of buyers who are ready to pur- 

 chase any lot to be offered, from the most fashionably and intensely bred 

 down to the common and plainer sorts. And also you get all your offer- 

 ing off your hands in one day and your money at your command. 



I have mentioned a few of the good qualities of public sale side of my 

 subject. Let me say a few words to the contrary. A breeder advertises 

 the event which he will hold on a certain date and his brother breeders, 

 neighbors and friends gather, drawn by the representation of his offer- 

 ing appearing in the leading live stock mediums setting forth the supreme 

 individuality, the noted blood lines, as well as the rare opportunity of add- 

 ing the like to your already established herd, or, just the place to purchase 

 foundation stock of rare merit. And now the offering is nowhere up to 

 the visitors' expectations. He hears others knocking, he gets sore, finally 

 he declares it is the last time he will spend his money to be present at a 

 public sale. In fact, if he is just starting, he is about to ignore the breed 

 and start in some other. Again, one buys a fine individual, it is sold 

 guaranteed a breeder, but when its new purchaser tries to his utmost to 

 make it breed and fails he notifies the former owner, but no reply or 

 acknowledgment of any letter comes, no offer of any settlement, and again 

 you are stung and you renew your resolutions against -public sale patron- 

 age. Then comes the breeder who condemns the public sale method be- 

 cause he had his offering over-estimated; probably a new breeder and 

 he wished to make an average equal to a man grey in the business, but 

 he did not, and hence he says no more public sale for him. 



Now comes the man who advertises his sale, describes his offering, 

 and then sells out his choice stuff; his crowd gathers but fails to bid up 

 and he calls it off. He is in the same class almost as the fellow that has 

 a lot of pluggers to boost up the prices and sells the offering at a record 

 average, but goes around after the sale kicking because he did not get 



