428 IOWA DEPARTMENT OF AGRICULTURE 



Butterinaking has become a science and is a vocation that requires a 

 great deal of study, and, in order to become a successful creamery operator 

 it requires men who would make a success in any line of business. It 

 takes a student and the brightest men we have in this country will find 

 ample field for development if he wishes to become one of the leaders 

 in the art of operating a creamery. It takes men of original ideas, men 

 who are able to think for themselves, and men who possess energy and 

 enthusiasm enough to carry out these thoughts. 



It has been said that no man made a success a lasting success who 

 did not give himself wholly into what he was called, and when one gives 

 himself into his trade he gives not only his time but his mind also. It's 

 no use trying to convert one's action until we have converted his 

 thoughts. 



His duties are many and so must his qualifications be" in order that he 

 may be able to do his work well and that his patrons may receive the 

 greatest remuneration possible from this branch of farming, he must con- 

 sider himself a partner in the business, he must take a live interest in 

 the success of his creamery and in the welfare of his patrons individually 

 as well as collectively. 



He must be able to secure the confidence of his patrons and, unless he 

 possess the tact of dealing with patrons it will be impossible for him to 

 fill his position successfully. How can he expect their co-operation and 

 good will unless they believe him honest and upright in all his dealings 

 with them. Unless he has their confidence how can his pleadings for a 

 better grade of milk or cream have any effect. 



Too many of our buttermakers lack confidence in themselves. Too many . 

 are afraid of competition. They should remember without a battle there 

 is no victory, and that it is the men who win in competition whose ser- 

 vices are sought, and that these are the positions where the highest sal- 

 aries are paid. Competition is no more than "survival of the fittest." 

 Supposing that your competitor is using better methods than you are, 

 how can you expect to win? Meet him with his own weapon unless it 

 is dishonesty in which case he will sooner or later fight himself. 



Supposing he is testing and paying for every can of cream received, 

 meet him and go him one better if possible, for instance: In our work 

 among the creameries we find, especially among the hand separator fac- 

 tories more or less unclean cream cans, they seem to be more difficult to 

 clean than are the milk cans since the pasteurization of skim-milk is 

 adopted. Now we believe an arrangement whereby these cans could be 

 thoroughly cleansed every time they were emptied, would be greatly ap- 

 preciated by the women on the farm, and also aid you in securing a bet- 

 ter grade of cream at your creamery. 



The quality of butter turned out by the buttermaker is his strongest 

 advertisement, it is through the quality of butter made that most of the 

 promotions come. It is through the quality of the butter made at our lo- 

 cal creameries we owe our success in the dairy industry. 



I have in mind a certain creamery where success did not smile on their 

 first attempt, nor the second, it seemed as if this place should never have 



