The rotary had been of doubtful valui' when Fovvle 

 bouEiht it, and the new orstanization was not able to 

 contribute the necessary manufacturinsi ensjineerin? 

 to make it a successful product. By the time this 

 necessity was recogjnized. del)ts had mounted to the 

 point where later products, which might have been 

 successful on their own. were not able to carry the 

 burden. The whole affair can be \iewed as a very 

 expensive educational adventure from which the 

 students were not able to salvage enough to put 

 their education to anv use. 



Surely they received a clear illustration of how 

 dangerous it can be to engage in an enterprise 

 withoiu sufficient background or a long and careful 

 study of design, manufacturing processes, costs, and 

 market and sales analysis. For although numerous 

 fortimes have been made in watch manufacturing, 

 many more have been lost, and often those who 

 put every eflbrt at their command into such ventures 

 came away with only sad experience as their reward. 

 Thus ended the story of the Auburndale Watch 

 Company. 



68 



bullet™ 218: CONTRIBUTIONS FROM THE MUSEUM OF HISTORY AND TECHNOLOGY 



