Figure g. — Godfrey's Cordial, 19th-century bottles 

 from the Samuel Aker, David and George Kass 

 collection, Albany, New York. {Smithsonian photo 

 4420 1 -C.) 



spccilicd that they be secured from Dicey, ft will be 

 remembered that 60 years earlier William Dicey, John 

 Clucr, and Robert Raikcs were the group of entrepre- 

 neurs who had aided Benjamin Okell in patenting the 

 pectoral drops bearing Bateman's name. Then and 

 throughout the century, this concern continued to 

 operate a warehouse in the Bow Churchyard, Cheap- 

 side, London. In 1721, it was known as the "Printing- 

 house and Picture Warehouse" of John Cluer, prin- 

 ter,"' but by 1790, it was simply the "Medicinal Ware- 

 house" of Bow Churchyard, Cheapside. This address 

 lay in the center of the London area whence came 

 nearly all of the British goods exported to America.'* 

 It had been the location of many merchants who had 

 migrated to New England in the 17th century, and 

 these newcomers had done business with their erst- 



while associates who did not leave home. Thus were 

 started trade channels which continued to run. The 

 Bow Churchyard Warehouse may have been the major 

 exporter of English patent medicines to colonial Amer- 

 ica, although others of importance were located in the 

 same London region, in particular Robert Turlington 

 of Lombard Street and Francis Newbcry of St. Paul's 

 Churchyard. The significance of the fact that there 

 were key suppliers of patent medicines for the Amer- 

 ican market lies in the selection process which resulted. 

 Out of the several hundred patent medicines which 

 18th-century Bril^iiii had available, Americans dosed 

 themselves with that score or more which the major 

 exporters shipped to colonial ports. 



Not only did the Bow Churchyard Warehouse firm 

 have Bateman's Drops. It will be remembered that 

 in 1721 they advertised that they were preparing 

 DaflV's Elixir. In 1743, they and Newbery were 

 made exclusive vendors of Hooper's Pills." By 1750, 

 the firm was also marketing British Oil, Anderson's 

 Pills, and Stoughton's Elixir.'* Turlington in 1755 

 was selling not only his Balsam of Life, but was also 

 vending Daffy's Elixir, Godfrey's Cordial, and 

 Stoughton's Elixir."^ After the tension of the Town- 

 shend Acts, it was the Bow Churchyard Warehouse 

 which supplied a Boston apothecary with a large sup- 

 ply of nostrums, including all the eight patent medi- 

 cines then in existence of the ten with which this dis- 

 cussion is primarily concerned.*" On November 29, 

 1770, the Virginia Gazette (edited by Purdie and Dixon) 

 reported a shipment, including Bateman's, Hooper's, 

 Betton's, Anderson's, and Godfrey's remedies, just re- 

 ceived "from Dr. Bateman's original wholesale ware- 

 house in London" (the Bow Churchyard Warehouse). 

 When Dalby's Carminative and Steer's Opodeldoc 

 came on the market in the 1780's, it was Francis New- 

 bery who had them for sale. Both the Newbery and 

 Dicey (Bow Churchyard Warehouse) firms continued 

 to operate in the post-Revolutionary years. Thus, it 

 was no accident but rather \igorous commercial pro- 

 motion over the decades, that resulted in the most 

 popular items on the Dicey and Newbery lists appear- 

 ing in the Philadelphia College of Pharmacy pam- 

 phlet published in 1824. .'\nd although the same old 

 firms continued to export the same old medicines to 

 the new L'niled States, the back of the business was 



" London Mercury, London, August 19-26, 1721. 

 " Bernard Bailyn, The New England metchanis in the seventeenth 

 century, Cambridge, Massachusetts, 1955, pp. 35-36. 



" Daily Advertiser, London, September 23, 1743. 



'* "Dr. Bateman's Drops" (sec footnote 7). 



" Turlington, op. cil. (footnote 15). 



™ Massachusetts Gazette, Boston, December 21, 1769. 



172 



BULLETIN 218: CONTRIBUTIONS FROM THE .\1USEU.\I Ul UlSTORV AND TECHNOLOGY 



