CONCLUSIONS 



The more important conclusions resulting from an analysis of 

 the questionnaire returns and some of the more outstanding suggestions of 

 field men are given here. 



1. During the past year, 50 percent of the field stations 

 have been asked to supply information to various news media and organiza- 

 tions either regularly or occasionally, 



2. Press, radio, and television are definitely interested in 

 information from Service field stations, but prefer items of local in- 

 terest, generally prepared locally. 



Newspapers are interested in local conservation items but 

 prefer them brief. Some papers cooperate by running a weekly conserva- 

 tion column that appears to have considerable merit. 



Radio and TV stations also are interested primarily in local 

 conservation news. TV has considerable. use for short film strips as 

 fillers or longer film for cancelled-program fillers. Considerable in- 

 terest was manifested in animated film strips seen on TV during last year. 

 Field workers think these strips should be continued and expanded. 



It was suggested that the Service prepare a "Mark Trail" type 

 series on various wildlife species eind conservation practices. These 

 releases could be used through local newspapers, radio, and TV stations, 

 thus accentuating a particular phase of conservation and relating it to 

 local situations. 



3. The schools ask primarily for illustrated talks by Service 

 personnel, adapted to the various age groups. Films and slides molded 

 to age groups are considered excellent teaching aids and are in great 

 demand. Most school authorities prefer scheduling personal appearances 

 well in advance . 



Youth groups are mainly interested in illustrated talks with 

 films or slides, adapted to the age group, and are greatly interested in 

 organized tours of field station and field trips that show the young 

 people practical conservation practices eind problems. Assistance with 

 conservation projects is greatly needed and appreciated. 



It is evident that considerable effort is being made to work 

 with schools and other youth groups. This must be increased and materials 

 developed to meet needs of various age groups . Material prepared for ad\ilt 

 audiences is not applicable to elementary school ages. 



Local educators think lectures illustrated by slides or movies 

 are the best conservation-education tool the Service can supply them. 



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