30 • Agricultural Journal of Victor ui. 



When a brand lias become well established in the market, and 

 secui'ed a high reputation for its excellence and uniformity of quality, 

 then under all circumstances these features should be preserved, and 

 if the state of the producing industry at any time is of an abnormal 

 character — such as recently existed — and the standard of quality which 

 made the reputation of the Ijrand cannot be continued at the old 

 quotation, then the price should be raised, and the quality maintained: 

 If the customer cannot or will not give the higher rate, then another 

 grade, no doubt, could be supplied at his limit, but under a different 

 brandj and with the distinct understanding that it is not the same 

 quality as previously had, until such time as the market again permits 

 of the original brand being submitted at or about its former price. 



Fluctuation of price we know is unpreventable, but the exigencies 

 of the market should not be met by variation of quality. 



