ie». G*D«rkIlr speaklni, tr« you •aturied or not vltti 

 th« types uid slzfls of th« frozen processed shetl- 

 risb pscksges^ 



Stturied 31-1 



Dlssstlsfled. . . . -2 



0. K -3 



ir •SATISFIED- OR -D-K..' *ll> TO Q. 17 



b. In ehat esys sre you dlssstlsfled'' Sa- 



il*. Are you xtlsflsd or not eltli the gusllty and con- 

 dition of the frozen processed shellfish that you 

 bur? 



Sstlsfled 33-1 



Dlssstlsfled -2 



0. K -3 



IF 'SATISFIED" OR 'O.!!.,' SKIP TO 0. IB 



b. Why sre you dlssst Isf led") 34- 



IB. Ihat percentage of the frozen processed shellfish 

 that you serve are .... 



fried? t 35- 



brolled? 36- 



baked? 37- 



Other. 



36- 



(Speclfy) loot 

 POBTIOK CONTROLLED SEAFOODS 



As > ju knov no* you can buy portion controlled seafoods 

 (pre-forned] . By this 1 nean fish that Is frozen and 

 pre-cut Into unlfora pieces or servings, ready for 

 final preparation. For exaaple, fish sticks. 



18a. Did you buy any portions like this during 

 Noveaber? 



No 



IF "VES, ■ S«IP TO Q. » 



3B-I 

 -2 



b. Is there any particular reason vhy you didn't? 

 (PROtEl 40- 



IF 'HIOH PRICE* OR 'HIGH COST' MEXTIOREO, 

 aXIP TO Q. 3« 



c. Is price or cost one of the reasons for not buying 



20b. what are the principal dlBBdvantages?_ 



. 44- 



.45- 



Do you think your custoaers like portions better, 

 about the saae or less than other kinds of frozen 

 processed flsh'> 



Like portions better.. 46-1 



Like about the saae... -2 



Like portions less.... -3 



D.K .4 



IF 'SIME* OR "D.K.,' «IP TO 0* 22 



b. Why do you think that? 



22a. Considering everything that goes Into your total 

 cost eould you say that portions are nore expen- 

 sive, about the sane or cheaper to use than other 

 kinds of frozen processed fish? 



Portions more expensive 48-1 



About the sane -3 



Portions cheaper -3 



D.K -4 



IF "SAHE" OR 'D-K.," SKIP JO Q, 23 



b. thy 18 that? 49- 



23a. Ilould you say that the quality of portions Is 

 better, about the same, or poorer than other 

 kinds of frozen processed flsh^ 



Portions better 50- 1 

 About the same. -2 

 Portions poorer -3 

 D.K -4 



IF -SAHE- OR •D.K.," SKIP TO Q. 24 

 b. Why is that? 



SHOW CARD A 



24. During Noveober which of these types of frozen 

 fish portions did you buy? 



FOR EACH TYPE ASK: 



25. What size package do you buy? (lbs. ) 



26. How many packages did you buy last month? 



27. How nany ounces is each portion In this size 

 package? 



38. How nany servings do you usually get fron this 

 size package? 



29a. Are you satisfied or not with the quality or con- 

 dition of the portions that you buy? 



(24) 



(26) 



IF 'SATISFIED- OR 'CK.,' «IP TO Q. JO 



b. thy are you dlsAat laf led? . 



64- 

 6S- 



30a, Generally speaking, are you satisfied or not vith 

 the size of the portions in a package? 



Satisfied 66-1 



Not satisfied. . -2 



IF -SATISFIED.' SKIP TO Q. 31 



b. What size portion. In ounces, vould you prefer? 



Oz. 67- 



