erroneous answers due to his misinterpretation of the termi- 

 nology employed or lack of adequate concentration to the 

 question which is asked. This becomes apparent in situations 

 such as the following: 



1. Confusion of answers between questions 

 where "types amd sizes" of packages are 

 considered as opposed to subsequent 

 questions referring to "quality and con- 

 dition" of the product. 



2. Confusing steaks and fillets in regard to 

 type of fish. 



3. Considering fresh fish as frozen pro- 

 cessed fish by virtue of the fact that the 

 fresh fish is packed in ice. 



4. Giving weekly figures for meals served 

 or giving Friday totals in the case of 

 fish meals in lieu of average daily meals 

 served. 



5. Respondents, when proprietors , counting 

 themselves as employees. 



6. Discrepancies between number of meals 

 served and total receipts (this may also 

 result from personal psychological 

 motivations). 



Obvious response errors were either corrected by the editor- 

 ial staff or returned to the field for clarification. 



18 



