I. PURPOSE OF STUDY 



The over-all purpose of this survey was to obtain data that could 

 be used by the fishing industry to increase consumer dennand for 

 fish and shellfish. 



In recognition of the importance of the nnass feeding industry as a 

 potential market for frozen fishery products this survey was under- 

 taken among institutional ajid public eating places. 



The data collected should be useful in helping processors of frozen 

 fish, shellfish, and portions to adjust their operations and services 

 in order to reduce costs, provide better services, and develop new 

 or expanded markets. 



Specifically the objectives of this research were to obtain informa- 

 tion on the following within each of ten selected cities: 



a. Proportion of establishments using frozen processed 

 sea food in its three forms; fish, shellfish, ajid 

 portions. 



b. Quantity of purchases of frozen processed sea food; 

 by species and amount of prepreparation. 



c. Sources of supply of frozen processed sea food. 



d. Attitudes toward services of suppliers, quality, con- 

 dition, packaging, and profitability of frozen pro- 

 cessed sea food. 



e. Method of cooking frozen processed sea food. 



f. Awareness and usage of Government inspected frozen 

 processed sea food. 



g. Reasons for not using frozen processed sea food. 



