established covered frozen fried fish sticks » and 

 became effective in August 1956. 



The fishery-product inspection program- -trans- 

 ferred from the Department of Agriculture to the De- 

 partment of the Interior on July 1, 1958--furnishes 

 continuous inspection services to fish-processing 

 plants that meet the specifications. Lot inspection 

 services are provided State , Federal, institutional, and 

 private purchasing agencies. Approximately 60 differ- 

 ent products are inspected on the basis of approved 

 product specifications. This program contributes 

 materially toward maintaining the quality of fishery 

 products and increasing their popularity. 



The Fish and Wildlife Service is required by law 

 to promote the use of domestically produced fishery 

 products. To meet this responsibility the Bureau of 

 Commercial Fisheries conducts consumer-education 

 and market-development programs. Efforts to interest 

 the consumer in using United States produced fishery 

 products usually coincide with industry- sponsored 

 campaigns, such as the annual "Fish 'n* Seafood 

 Parade.'* Recorded radio "spot*' announcements and 

 television "drop cards" and slides promoting the 

 nutritional advantages of fishery products are prepared 

 under the supervision of Bureau specialists and are 

 given country-wide distribution. Recipe folders are 

 distributed through food stores and supermarkets, and 

 educational material and kitchen-tested fishery 

 recipes are sent to food editors, schools , institutions, 

 factory cafeterias, and restaurants. 



Educational films on fishery subjects are distrib- 

 uted through 160 film libraries and Government 

 distribution channels. 



To benefit United States fishermen, Bureau econo- 

 mists study the costs of fishing and production. These 

 studies have a special significance for many segments 

 of the fishing industry. 



The transportation of fish and fishery products 

 is vital to the fishing industry and the Bureau is 

 conducting studies on the importance of exempt- 

 ing trucks carrying fishery products from inter- 

 state regulation. Special studies also are made on 

 the reaction or motivation in consumer buying 

 habits for fishery products to provide the industry 

 with information that it needs to satisfy the public 

 demand. 



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