viii THE OOLOGIST. 



An Easter Edition 



OF 25000 COPIES OF THE 



Natural Science News 



Will be printed during the latter part of March and mailed not 



later than April loth. 

 A copy will be mailed to every know Naturalist and Curio Collector in 

 in America and to over looo selected live ones in Foreign countries. 

 ADVERTISING RATES will be advanced for this Easter edition 

 as follows: 



WANT, EXCHANGES and FOR SAL^ Notices will cost 50cts per 35 words, le per 

 each additional woi'd each figure counting as a word. 



Coupons given with subscriptions will be honored in payment for notices in these columns 

 In the Easter edition at 25cts each. 



ADVERTISEMENTS will be taken at, 



10 cents per nonpareil line. \2 lines per inch. 



VM lines per column. 'MO lines per page. 



The minimum price for a single advertisement in t"he Easter edition will be 50c. A ."j line 

 advertiesment or under will cost" that amount. 



Not to exceed one full page of space will be accepted froni any single person or firm. 



No DISCOUNTS will be allowed at this, less than nominal, rate. Hence a 



'-> line or less advertisement will cost S .'io 



13 line (1 inch) advertisement will cost *1 2(). 



60 line (14 col.) advertisement will cost 6 00. 



ICO line (1 col.) advertisement will cost 12 00. 



180 line (i^page) advertisement will cost 18 00. 



3S0 line (I page) advertisement will cost afi 00, 



Cash Must Accompany Order 



Unless yon have a satisfactory rating with either Dun's or Bradstreet's Commercial 

 Agency, or can give me satisfactory Rank Keference, or have already had sufficient dealings 

 with me to satisfy me of your tinancia' I'eliability. the cash must accompany your order. If, 

 however, you have either of the ai <we three requiremeats and your order is for space 

 amounting to over $2.00 1 will neither r^ nuire nor ask for a single cent's pay imtil I prove to 

 you 



1st— By my printer's al'.ldavit that I have issued 25,000 copies of the Easter edition of Nat- 

 ural Science Nf.ws, 



2d— By my P. O, postage receipts that I have mailed at least 20,000 of the number. 



Rates to regular advertisers will not be advanced. I will not, however, allow them to 

 use more than the average number of lines which they agree to use in each issue for the entire 

 year at this heavy loss to myself. Should they wish to increase the size of their regular adver- 

 tisement, however, they can do so at the regular rate, for this issue, of lOcts per line. 



First and Last Pages 



Are always considered more desirable by many, although the Publisher knows that everi/ 

 page in this issue will be "religiously" read. However, if you consider the first or last page 

 preferable and are willing to back your preference with the "price," I will sell the space on 

 these pages as follows: 



On the first page: Small "Want, Exchange and For Sale" advs. on First page will 

 cost $1.00 per notice of 35 words or under. Exceeding 35 words, 3 cts per each additional word. 



The Last Page w'ill be sold to a single party or firm and will not be divided. My price 

 for the same will be $50 net. 



This Easter issue is sure to prove a "howling success " and it is my desire to have you "in 

 i t" and share in the fruits thereof. 



Expecting to hear from you at an early date, providing you wish to 

 share in the success of the issue, I remain, as ever 



Faithfully, 



FRANK H. LATTIN, Publisher, ALBION, N. Y. 



