194 ANNUAL REPORT SMITHSONIAN INSTITUTION, 19 60 



Jolin Pancoast, registrar, wrote a review for The ATnerican Scholar^ 

 Winter, 1960. 



Dr. H. Lester Cooke, museum curator, wrote two articles on Ameri- 

 can Art for Amerika, and the texts for 10 jBlmstrips on "History of 

 Art" published by Encyclopaedia Britannica Films, Inc. He also 

 wrote two booklets entitled "British Painting" and "French Painting 

 of the 16th-18th Centuries." 



Thomas P. Baird, museum curator, wrote the booklet entitled 

 "Dutch Painting." 



During the fiscal year 1960 the Publications Fund published 8 

 of what will be a series of 10 booklets on the schools of painting in 

 the Gallery collection, each with 16 color plates and text by a staff 

 member. These paperbound booklets, priced at 25 cents, are in- 

 tended to give the general public an introduction to art history as 

 represented in the Gallery's collection. One new catalog entitled 

 "Paintings and Sculpture from the Kress Collection" was produced. 

 The fifth annual series of the A. W. Mellon Lectures in the Fine Arts, 

 "Art and Illusion," by E. H. Gombrich, published in book form, was 

 placed on sale, as were two books written by staff members : "Benjamin 

 West and the Taste of His Times," by Grose Evans, and "The History 

 of Western Art," by Dr. Erwin O. Christensen. 



Two new color postcards were made, as well as seven new Christmas- 

 card subjects in color and three in black-and-white. 



The Publications Fund took over distribution of the slidestrips, 

 filmstrips, and recordings previously sold by the Educational Depart- 

 ment and revised editions of most of these publications were produced 

 during the year. Five sets of color slides issued by the Audubon 

 Society reproducing Audubon prints in the Gallery collection were 

 made available in the Information Rooms. 



The growth of sales activities is indicated by the fact that 200,486 

 persons in fiscal year 1960 made purchases in the Gallery's Informa- 

 tion Rooms, compared with 184,254 in fiscal year 1959. 



EDUCATIONAL PROGRAM 



The program of the Educational Office was carried out under the 

 supervision of Dr. Raymond S. Stites, curator in charge of educa- 

 tional work. The staff lectured and conducted tours in the Gallery 

 on the works of art in its collection. 



The attendance for the General Tours, Tours of the Week, and 

 Picture of the Week talks, totaled 40,607 persons, and that of the 

 auditorium lectures on Sunday afternoons totaled 13,005 persons. 



Appointments were arranged for 313 special lectures, tours, and 

 conferences. A total of 10,418 persons was served in this manner. 

 These included groups from Government Agencies, the Armed Forces, 



