Marketing 



The basic objectives of the Branch 

 of Marketing are — (1) to promote the 

 free flow of domestically produced 

 fishery products, (2) to develop and 

 otherwise facilitate increased markets 

 for fishery products of domestic origin, 

 and (3) to promote the improvement of 

 marketing practices. To industry 

 people, including fishermen, buyers, 

 wholesalers, jobbers, brokers, and re- 

 tailers, the Branch provides consulting 

 services on market trends, consumer pre- 

 ferences, quality controls, packaging, 

 selling, transportation, and market pro- 

 motion. 



Above. Front of 

 Marketing Office. 



Left. A home economist ex- 

 plains the elements of taste testing 

 an experimental recipe to a panel 

 of testers. "Palatability tests" 

 provide information for bettering 

 recipes. Before being published, 

 new recipes on all fishery products 

 must pass several rigid tests. 



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