of necessities like food, clothing, and shelter, has risen 

 moderately during the past few years. This means 

 that discretionary incomes have increased more rap- 

 idly and that the families of our Nation are choos- 

 ing the more esthetic values of life with each advance 

 they make up the rungs of the income ladder. They 

 are interested in these real values and will pay for 

 them. Families are now thinking twice before buying 

 goods and services which they neither need nor desire. 



Money spent on vacations has doubled in the 

 postwar period. During the same time, money 

 spent on alcoholic beverages, for example, has in- 

 creased only by 7 percent. These dollar ballots 

 have not gone unnoticed by the businessman who 

 is devoting a greater amount of effort to satisfying 

 family needs in the recreation field. The manu- 

 facturers of sport fishing tackle and of sporting 

 arms and ammunition have taken advantage of 

 new materials and automation to make their wares 

 less expensive and more popular than ever. The 

 new equipment is light enough for children and 

 easy enough for women and the elderly to handle. 



Fishing and hunting are pop- 

 ular sport pastimes with the 

 family — Mom, Dad, Sis, and 

 Jr., all take part. Along with 

 the "exploding" growth of our 

 population, sport fishing and 

 hunting are significant ingredi- 

 ents in the growth of expendi- 

 tures on recreational activities 

 in our country. 



