TABLE OF CONTENTS - Continued 



Page 



Statistical tables: - Continued 



Buying habits: 20 



Table 13 • — The last time you bought canned salmon- -did 



you plan to buy it before you went to the 



store or did you decide on it at the 



store? 20 



Table l^*-. — What made you decide to buy it on impiilse? 20 



Serving habits : 21 



Table 15«--When do you serve salmon? 21 



Table l6.--Wa8 salmon served in your heme when you 



were a child? 21 



Table l?. — What would induce you to use more salmon? . 22 

 Table l8. — If less expensive salmon had the skin and 



bones removed, how would it influence your 



salmon use? 22 



Recipe 80iu:ces: 23 



Table 19. — Have you ever used a recipe obtained from a 



salmon can? 23 



Table 20. — Have you ever used a recipe obtained from 



em advertisement? 23 



Ordering salmon in public eating places : 2k 



Table 21. — Have you ordered salmon in a public eating 



place in the last two months? 2k 



Table 22. — Besides yourself, has anyone eating with 



you ordered salmon in a public eating 



place in the last two months? 2k 



Reasons for not using or seldcM using salmon; 2^ 



Table 23. — Is there any special reason >rtiy you do not 



use canned salmon? 23 



Table 2k» — Did you ever use salmon in the past? 25 



Table 25 . — Why did you stop using salmon? 26 



Table 26. — Why do you serve salmon so seldom? 26 



Table 27. — Did you use salmon more often in the past? 27 

 Table 28. — Why have you reduced the nvmber of times 



you served it? 27 



Table 29. — Does anyone living in the house like 



salmon? 28 



Canned salmon advertising: 29 



Table 30. — Have you seen or heard amy advertising for 



canned salmon? 29 



Table 31. — Where have you seen or heetrd advertising 



for canned salmon? 29 



Characteristics : 30 



Table 32. — Selected socio-economic characteristics of 



households , horaemakers 30 



