buy and serve the product. Thus the problem 

 differs substantially frcm that confronting 

 tuna packers; tuna promotion should stress 

 Bore frequent servings by eLLl user groups- - 

 particularly light and sporadic t\ina users. 



A large proportion of the salmon non- 

 usera in the Boston "red salmon market" 

 indicated that they considered the product 

 to be too expensive. Pink saQjaon should 

 be marketed extensively in such areas In 

 order to overcame this unfavorable atti- 

 tude. Many of the users who presently 

 serve pink salmon report that they like it. 



TABI£S 



The tables showing the percentage 

 distribution of the responses to each of 

 the questions pertinent to this report are 

 included in the next section. A weighted 

 base was employed for the computation of 

 each percentage distribution. This base is 

 shown at the bottom of each table column. 

 Weighting the actual number of interviews 

 completed in each city was necessary since 

 a small number of the san^jling units were 

 sub-sampled to avoid an excessive number 

 of interviews in any one interviewing 



assignment, llils procedure was necessary 

 in those sample area segments which had 

 grown in number of households considerably 

 since 1950. In addition, the total Detroit 

 area was divided into tones iriilch were 

 either predominately white or Ifegro with 

 the former sampled at one -half the rate of 

 the latter zone; weighting was employed to 

 restore the proportionality of the race 

 distribution In this city. 



No weighting was attempted for house- 

 holds selected for the sample but not 

 interviewed (refusals, unable to contact, 

 etc . ) . Olie actual number of completed 

 interviews €uid the wei^ted base for the 

 total respondent population In each city 

 are shown belov. 



City 



Blraln^iaB 



Boston 



Detroit 



Actual number 

 of Intervievs 



585 

 553 

 609 



Weighted 

 biLse 



669 



572 

 916 



Percentage distributions were computed 

 irtienever the weighted base was 25 or more. 



11 



