Color Preference 



TABI£ 9.— WHICH COLOR OF CANNED SAIMON DO YOU PREFER? 



Color 



Salmon users 



Birmingham Boston Detroit 



Percent Percent Percent 



Red 

 Pink 

 Don't know 



Weighted base 



(1) 



16 



85 



(2) 



(1) 



89 



13 







(1) 



60 

 k6 



(2) 



(370) (11*3) (388) 



l/ Totals more than 100 percent as some respondents gave more than 



one answer. 

 2/ Less than one percent. 



TABLE 10.— WHICH COLOR CANNED SAIMON DO YOU LIKE BETTER? 



Color 



Salmon users lAio buy 



Boston 



Detroit 



Birmingham 



Red Pink Red Pink Red Pink 



Red 

 Pink 

 Don't know 



Weighted base 



Per- Per- 

 cent cent 



Per- Per- 

 cent cent 



Per- Per- 

 cent cent 



100 100 (1) (2) 100 100 



(59) (313) (127) (19) (231) (177) 



l/ Totals more than 100 i>ercent as some respondents gave more than 



one answer. 

 2/ Percentages axe omitted because the data axe not statistically 



significant. 

 3/ Less than one percent. 



17 



