Color Preference 



TABI£ 12.— WHY DO YOU S<»ffiTIMES BUY 

 A COLOR OTHER THAN YOUR PREFERENCE? 



Salmon users vfao sometimes buy a color 

 other than their preferred color 



1/ None of these reasons was given by as many 8is 10 percent of the 



respondents. 

 2/ Totals more than 100 percent as some respondents gave more than 



one smswer. 

 3/ Percentages are omitted because the data are not statisticeilly 



significant. 



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