Buying Habits 



TABLE 13." THE LAST TIME YOU BOUGHT CANNED 

 SAI240N--DID YOU PLAN TO BUY IT BEFORE YOU WENT 

 TO THE STORE OR DID YOU DECIDE ON IT AT THE STORE? 



T^pe of purchase 



Salmon users 



Birmingham Boston Detroit 



Percent Percent Percent 



100 



100 



100 



Planned 

 Impulse 

 Don't know 



79 



21 







11 







81 



19 

 



Weighted base 



(370) 



(11^3) 



(388) 



TABLE 14.--WHAT MATE YOU EECIDE TO BUY IT ON IMPULSE? 



l/ None of these reasons was given by as many as 10 percent of the 



respondents. 

 2/ Totals more than 100 percent as some respondents gave more than 



one euiswer. 

 3/ Percentages are omitted because the data axe not statistically 



significant. 



20 



