When do you serve salmon... 



9. Have you ever used a salmon recipe you got from 

 a salmon can? 



10. Have you ever used a salmon recipe you got from 

 an ad? 



11. The last time you bought salmon did you plan to 

 buy It before you went to the store; or did you 

 decide on It at the store? 



I IF NOT PIAHMSD | 



11a. What made you decide to buy lt7_ 

 PROBE - ESPECIALLY PRICK 



Lunch at home, Ul-1 



Dinner, -2 



Snack, -3 



Lunch to take to work, -h 



Picnic? -5 



Other (SPKCIFT) 



Tea -9 



No 



Yes -X 



No -Y 



Planned 42-1 



Not planned -2 



12. What would Induce you to use more 8almon?_ 



13. If less expensive salmon had the skin 

 and bones removed would you . . . 



1** . Was salmon served In your home when 

 you were a child? 



15. Have you ordered salmon In a public eating 

 place In the last two months? 



IF TBS 



15a. How many times have you ordered salmon 

 In any form In a public eating place In 

 the past two months? 



15b. Generally speaking, what day of the week did 

 you order salmon In a public eating place? 



IF MORE THAN ONE DAT MKHTIOHKD, 

 CIRCLg ALL DATS MENTIONED 



15c. Generally speaking, at irtiat time did you 

 order salmon In a public eating place? 



IF MORE THAN ONE TIME MENTIONED, 

 CIRCLE ALL TIMES MENTIONED 



16. Besides yourself, has anyone eating with you ordered 



salmon In a public eating place In the last two monthaT 



I IF 



TES" 



16a. Who was It? 



1*3^ 



Eat more of It, '♦'♦-I 



Bat about the same? -2 



Yes -3 



Ho -k 



Yes 5 



Ho -6 



1 to 3 times — - — -7 



1* to 6 tines -8 



7 to 9 times -9 



10 to 12 times -0 



Over 13 times— -X 



Monday 1*5-1 



Tuesday— -— -— -2 



Wednesday— — -3 



Thursday— — -4 



Friday 5 



Saturday— -6 



Sunday---— -7 



Morning-— — — -8 



Lunch 9 



Afternoon — — -0 



Dinner — — -X 



Evening—— ^ 



Yes U6-1 



Ho -2 



Spouse — — -— -3 



Child - -4 



Friend or other relative— — ^ 



U3 



