8.1 



PART B 



ROTATE (JfJESTIONS 

 1. 2 ^^ 



I ASK ALL RESPONDEtTrS | 

 1. Have you seen or heard any advertising for canned tuna? 



I IF "YES" I 



la. Have you seen or heard It... 



2 . Have you seen or heard amy advertising for 

 canned salfflon? 



I IF "ICES" J 



2a. Have you seen or heard It... 



3 . Have you seen or heard any advertising 

 for canned sardines? 



3a. Have you seen or heard It... 



k . Have you seen or heard advertising for 

 canned shrlnip? 



I IF "YES^ 



Ua . Have you seen or heard It ; . . 



3 . Do you use canned shrlnpt 



I IF "YES" I 



5a. Do you use the veined or de-velned 

 variety, or both? 



I IF "BOThH < 



5aa. Which do you like better... 



6. Which kind of canned fish do you like bast. 



Tes 77-1 



Ho 2 



In magazines, -3 



On radio, -k 



On television, -5 



In newsJiaperB? -6 



Yes — - -7 



Ho -8 



In nagazlnes, -9 



On radio, -0 



On television, -X 



In new8pai>er8? ^ 



Tes 78-1 



No -2 



In nagazlnes, -3 



On reullo, -h 



On television, -5 



Dx newsjapers? -6 



Tes 7 



So 8 



In nagazlnes, -9 



On radio, -0 



On television, -X 



In newspapers?-- -Y 



[tJs 79-1 



No — -2 



Veined -- -3 



De-velned -^ 



poth 5 



Velnedy 6 



or de-velned? -7 



Tuna, -8 



Salmon, -9 



Sardines, — — — — -0 



ShrlJip? ^ 



U5 



