United States Depsurtment of the Interior, Fred A. Seaton, Secretary- 

 Fish and Wildlife Service, Amie J. Suomela, Comrhl ssioner 

 Bureau of Commercial Fisheries, Donald L. McKeman, Director 



WHO BUYS CANNED SARDINES, AND WHY? 



A Study of Consxnner Motivation in Three Cities 



Prepared in the Branch of Economics 



United States Fish and Wildlife Service 



Circular 90 



Washington, D. C. : June I96O 



