TABLE OF CONTENTS - Continued 



Page 



Statistical tables: - Continued 



Interest in sardine paste spread : 30 



Table 25. — li" sardines were processed into a paste 



spread, do you think you would use such a 



product . . . ? 30 



Recipe sources : 31 



Table 26. — Where have you obtained sardine recipes or 



information? 31 



Ordering sardines in public eating places : 32 



Table 2?. — Have you ordered sardines in a public eating 



place during the past two months? 32 



Table 28. — Other than yourself, has anyone eating with 



you ordered sardines in a public eating 



place in the past two months? 32 



Reasons for not using or seldom using canned sardines: 33 



Table 29. — Is there any special reason why you do not 



serve sardines ? 33 



Table 30. — Did you ever use sardines in the past? 33 



Table 31. — How long ago did you serve them? 3U 



Table 32. — '.Vhy did you stop serving sardines? 3U 



Table 33. — Why do you use ssirdines so seldom? 35 



Table 3U. — Did you use sardines more often in the past?. 35 

 Table 3^. — Does anyone living in the house like 



sardines ? 36 



Table 36. — Why have you reduced the number of times you 



serve sardines? 36 



Canned sardine advertising: 37 



Table 37. — Have you seen or heard any advertising for 



canned sardines? 37 



Table 38. — iVhere did you see or hear advertising for 



canned sardines? 37 



Sardine can : 38 



Table 39. — Do you buy sardines packed in the Large or 



small can? 38 



Table kO. — How many small sardines would you like to 



find in the U-ounce can? 38 



Table I4.I. — Do you prefer a sardine can with or without 



a key? 39 



Table k2. — How much more would you pay for a can with 



a key? 39 



Table h3. — Which of these scenes on a sardine can is 



more attractive? UO 



