TABLE OF CONTENTS - Continued 



Page 



Statistical tables: - Continued 



Maine versus California sardines : Ill 



Table hk. — Where do the domestic sardines you buy- 

 usually come from? ill 



Table k^, — Does the appearance of California sardines 



please you when you open the can? Ul 



Table hS, — In what way do California sardines not please 



you? U2 



Table U7» — ^Does the appearance of Maine sardines please 



you when you open the can? k2 



Table I4.8 . --Comparison of Maine and California sardine 



use]?s in Detroit k3 



Race , income and sardine use : Uh 



Table U9. — Consumer preferences, by race and income kh 



Table 50. — Race, income, and consumer attitude toward 



canned sardines hS 



Table 51. — Race, income, and use of canned fish U5 



Characteristics : 1;6 



Table 52. — Selected socio-economic characteristics of 



households, homemakers hS 



Appendix : U7 



Survey methods: hi 



Questionnaire Ii7 



Sample design U? 



Fie Id work 50 



Data processing procedures 50 



Sampling errors 51 



Questionnaire S^ 



viii 



