About 80 percent of the respondents 

 said they preferred small to large sardines. 

 "Better taste" and "better flavor" vere the 

 principal reasons given for selecting the 

 small size. When specifying the number of 

 inches, nesirly 90 percent indicated a pref- 

 erence for sardines 5 inches or less in 

 length. 



Domestic versus 

 Imported Sardines 



More than one -half of the users in 

 Birmingham, 56 percent, and Detroit, 53 

 percent, served only domestic sardines. 

 Approximately the same proportion of Boston 

 users, 3^ percent, served only imported 

 ssurdines. In each of the three cities, 

 about one -third of the sardine users served 

 both dcmestic eind imported canned sardines. 

 'Lower price" was the leading reason given 

 by those who use only dcasestic sardines. 

 The vast majority of those who use only 

 imported sardines say that imports "taste 

 better." 



When evaluating the relative quality 

 of dcanestic and imported sardines, 55 per- 

 cent of the users in Detroit considered 

 domestic about the same as imported . Only 

 26 percent of the Boston users and 3^ per- 

 cent of those in Birmingham were of this 

 opinion. Seventeen percent of the users 

 in Detroit thought domestic sardines were 

 better . The percentage of users in this 

 group in Boston was 6 percent; in Birming- 

 ham, 20 percent. Domestic sardines were 

 termed not aa good by ik percent of the 

 Detroit users, 36 percent of those in 

 Boston, and 17 percent in Birmingham. 



Sixteen percent of the Boston users, 

 19 percent of those in Birmingham, and 21 

 percent of the Detroit users felt that 

 they would eat more domestic sardines if 

 the bones and skin were removed. 



Buying Habits 



Only 12 percent in Boston, 21 percent 

 in Birmingham, and 31 percent of the 



Percentage 

 of sardine 



1 1 imported 



dCBtestic 



both 



60 ^ 



Boston 



Detroit 



Birmingham 



FXGITRE II. —PERCENTAGE OF SARDINE USERS WHO BOUGHT ONLY DOMESTIC, 

 ONIZ IMPORTED, OR BOTH TYPES OF CANNED SARDINES 



