Buying Habits 



TABLE 17. "WAS YOUR MOST RECENT SARDINE PURCHASE 



PLANNED BEFORE YOU WENT TO THE STORE OR DID 



YOU DECIDE TO BUY THEM WHILE IN THE STORE? 



Sardine users 



Responses 



Birmingham Boston Detroit 



Percent Percent Percent 



100 



100 



100 



Planned 

 Impulse 

 Don't know 



77 



21 



2 



12 

 



69 



31 







Weighted base 



(192) 



(11^) 



(291) 



TABLE 18.— WHAT MADE YOU DECIEE TO BUY THEM WHILE IN THE STORE? 



Responses 



Impulse btiyers of sardines 



1/ Totals more than 100 percent as seme resxxsndents gave more than 



one answer. 

 2/ Numbers are too small to be statistically signif iceuit . 



26 



