Canned Sardine Advertising 



TABLE 37. --HAVE YOU SEEN OR HEARD ANY 

 ADVERTISING FOR CANNED SARDINES? 



Responses 



All respondents 



Birmingham Boston Detroit 



Percent Percent Percent 



100 



100 



100 



Yes 



No 



Don't know 



Weighted base 



19 

 80 



(1) 



(669) 



13 

 86 



1 



12 



87 



(1) 



(572) (916) 



l/ Less than one percent. 



TABLE 38. --WHERE DID YOU SEE OR HEAR ADVERTISING FOR CANNED SARDINES? 



Soiirces 



Those exposed to advertising 

 for canned sardines 



Magazines 

 Radio 

 Television 

 Newspapers 

 Don't know 



Weighted base 



(127) 



(73) 



(106) 



l/ Totals more than 100 percent as some respondents gave more than 

 one answer. 



37 



