Maine versus 

 California Sardines 



TABLE 1^6. --IN WHAT WAY DO CALIFORNIA SARDINES NOT PLEASE YOU? 



Reasons 



Sardine users vho do not like 

 appearance of California sardines 



Look too large 

 Poor appearance; 

 color too dark 

 Too much skin and bones 

 Too "fishy" looking 

 Don't look clean 

 Tails are left on 

 Other 

 Don't know 



Weighted base 



(29) 



(9) 



(55) 



l/ Total exceeds 100 percent as some respondents gave more than one 



answer . 

 2/ Numbers are too small to be statistically significant. 



TABLE 47. --DOES THE APPEARANCE OF MAINE SARDINES 

 PLEASE YOU WHEN YOU OPEN THE CAN? 



Responses 



Sardine users 



Birmingham Boston Detroit 



Percent Percent Percent 



100 



82 

 10 



(192) 



100 



51 



6 



k3 



(140) 



100 



80 



12 



8 



(291) 



U2 



