Maine versus 

 California Sardines 



TABLE 48. --COMPARISON OF MAINE AND CALIFORNIA SARDINE USERS IN DETROIT 1/ 



Preferred pack 



2/ 



Users vho usually bviy 

 Maine California 

 sardines S8u:dines 



Percent 



Percent 



Vegetable oil 

 Tomato sauce 

 Olive oil 

 Other 



Appearance - Open can California sardines 



Pleasing 

 Not pleasing 

 Do not know 



Open cein Maine sardines 



Pleasing 

 Not pleasing 

 Do not know 



Preference for can with key 



With key 

 Without key 



Last pvir chase, by type 



Planned 

 Impulse 



Effect of skin, bone removal vhen packed 



If done, would eat more ssurdines 



If done, would eat about same quantity 



Do not know 



Weighted base 



(193) 



ihQ) 



1/ Detroit was the only one of the three survey cities that provided 



a sufficient number of California sardine users to make a comparison 



possible . 

 2/ Total exceeds 100 percent as acme respondents gave more thaui one 



answer. 

 3/ Apparently some respondents believed that natural oil pack contains 



some vegetable oil and consequently this response is overstated. 



43 



