5a. Why7_ 



[ASK QUESTION 5b IF DOMESTIC OR BOTH~1 



5b. Where do the domestic eardlnes you 

 buy usually come from... 



6. Do you think domestic sardines are better, about 

 the same, or not as good as imported sardines? 



7. If domestic sardines had their bones and 

 skin removed, would you... 



8 . Does the appearance of California sardines 

 please you when you open the can? 



I IF "HO^ 



8a. In what way do they not please you7_ 



Maine, 1»1-1 



or California? -2 



Better -3 



About the same -k 



Not as good -5 



eat more of them, -6 



or eat about the sajne? -7 



les -8 



■CM 9 



9. Does the appearemce of Maine sardines pleas » 

 you when you open the can? 



I IF "NO" 1 



9a. In what way do they not please you? 



10. What would induce you to use more sardines? 



11. Do you prefer a sardine can with or without a key? 



11a. I IF WITH. KEY | How much more would you pay 

 for a can with a key? 



12 . Do you sometimes serve sardines for dinner? 



[ IF "NO" I 



12a. Why don't you serve them for dinner? 



With U5-I 



Without - -2 



Ho more -3 



1^ k 



^ 5 



3^ 6 



More (SPECIFY) _ 



Yes- U6-1 



Ho 2 



13. The last tiae you bought sardines, did you plan to buy 

 them before you went to the store; or did you decide on 

 them at the store? 



Flannod- 



-i»7-l 

 - -2 



59 



