D-3 



I IF "IMPULSl: *] 



13a. What made you decide to buy them? 

 PROBE 



Ik. How many small sardines do you serve per 

 adult for a snack.7 



pg SERVED FOR MEALS, ASK 6. l5~l 

 1^5. How man;, small sardines do you serve per 

 adult for a meal? 



16 . How many small sardines would you like 

 to find In this size can? 



I SHOW CARD #2 , k oz . CAJTI 



17. Do you prefer large or small sardines? 

 17a. Why do you prefer them? 



1 or 2 lib-l 



3 or U -2 



5 or 6 -j 



7 or 8 -li 



9 or 10--- -., 



I or 2- — -6 



3 or U -7 



5 or 6 -8 



7 or 8 -9 



9 or 10 -0 



Less than 5 or 6 1*9-1 



7 or 8 -2 



9 or 10 -3 



II or 12 -I4 



More than 12 -5 



Large -6 



Small J_ 



50- 



PROBE 



18 . About how many inches long are the seirdines you like to buy? 



19- If sardines were processed Into a paste 

 spread, do you think you would use such 

 a product. . . 



I SHOW RESPONDEMT CARD #3~| 



20. Which of these scenes on a sardine can is 

 more attractive to you? 



21 . Were sardines served in your home when 

 you were a child? 



22. Have you ever gotten sardine recipes or information from a. 



on crackers? 5I-I 



on sandwiches? -2 



as an Hors d'oeuvre? -3 



Other (SPECIFY) 



Would not use -6 



Fish scene 



Marine scene- 



Yes - 



No-- 



News paper advert isement?-- 

 Magazlne advertisement? — 

 Television advertisement? - 



Radio advertisement? 



Friend? 



Other source (SPECIFY) 



-52-1 



- -3 



- -5 



- -7 



- -9 



Newspaper food column? 



Magazine food column? 



TV home service program? 



Radio home service program? -8 



label on the can? -0 



-6 



23 . Have you ordered sardines In a public 



eating place during the last two months? 



Yes- 

 No— 



-53-1 

 - -2 



I IF "YES" I 



23a. How many times have you ordered sardines 

 in a public eating place in the last two 

 months ? 



1 to 3 times 3 



U to 6 times >* 



7 to 9 times -5 



10 to 12 times -6 



Over 12 times --- -7 



60 



