E-1 



FART E 

 I ASK ALL RESPONDEin'S | 

 1 . Have you seen or heard any advertising for canned tuna7 



) IF "YES" I 



la. Have you seen or heard It... 



2. Have you seen or heard any advertising for 

 canned salmont 



pjr~"YES"J 



2a . Have you seen or heard It . . . 



3 . Have you seen or heard any advertising 

 for canned sardines? 



ROTATE i^JESTIOHS 

 1. 2 and 3 



3a. Have you seen or heai^l it.. 



k . Have you seen or heard advertising for 

 canned shrimp? 



I IF "YES^ 



Ua . Have you seen or heard It . . . 



5 . Do you use canned shrlmpT 



I IF "YES" I 



5a. Do you use the veined or de-velned 

 variety, or both? 



I IF "BOTH"n 



5aa. Which do you like better... 



6. Which kind of canned fish do you Ilka best. 



Yes 77-1 



Ho - -2 



In magazines, -3 



On radio, -it 



On television, -5 



In newslapers? -6 



Yes 7 



Ho 8 



In magazines, -9 



On radio, --- -0 



On television, -X 



In nevspapers? ^ 



Yes 78-1 



Ho -2 



In magazines, -3 



On radio, -k 



On television, -5 



Ta newsj>apers7 -6 



Yes 7 



No— - -8 



In magazines, -9 



On radio, -0 



On television, -X 



In newspapers?-- -Y 



[Yes 79-1 



No 2 



Veined - 3 



De -velned -h 



fBoth— - 5 



Veined,- -6 



or de-velned? -7 



Tuna, -8 



Salmon, -9 



Sardines, -0 



Shrimp? ^ 



63 



