■buying portions: they used fresh fish, they 

 served other types of fish, they sold compara- 

 tively little fish. 



E. Suppliers of Frozen Processed Sea Food 

 (Tables 33, 3**, 35, 3^7 



Establishments in Springfield tended to buy frozen proc- 

 essed sea food from sea food wholesalers, usually less 

 than ten miles away, to have it delivered once a week, 

 and to be satisfied with the services of the suppliers. 



Sea food wholesalers supplied 52 per cent of the estab- 

 lishments, while frozen food distributors accounted for 

 another ^5 per cent. 



Main suppliers were located less than 10 miles from the 

 establishment, in 72 per cent of the cases. In 7 per 

 cent of the cases, the suppliers were between 10 and 50 

 miles from the establishment, while in 17 per cent of 

 the cases, the suppliers were between 51 and 100 miles 

 away. 



In almost three quarters of the cases, deliveries were 

 made once a week. 



One fourth of the purchasers said they could think of 

 ways in which suppliers could improve their services. 



F. Expenditures for Frozen Processed Sea Food; 

 Its Profitability (Tables 37, 36) 



Almost half of the establishments reporting in 

 Springfield said that they spent less than $250 for 

 frozen processed sea food during the preceding twelve 

 months. The highest figure reported fell between 

 $5,000 and $9,999. Other establishments were between 

 these two extremes, with the median coming at $280. 



One third of the profit-making establishments which ex- 

 pressed an opinion considered frozen processed sea 

 food more profitable than other high protein foods. 



Government Inspection of Frozen Processed Sea 

 Food - Awareness, Effect, and Attitudes 

 (Tables 39, i*0, hi, "ggj 



Three fourths of the establishments in Springfield were 

 aware that they could buy frozen processed sea food, 

 which had been Inspected or graded by the United States 

 Government. 



Most of those who were unaware said they would buy 

 about the same amount of sea food, if Government in- 

 spected sea food were avEdlable. 



All of the establishments interviewed in Springfield, 

 who were aware that they could buy Government inspected 

 or graded sea food, said that they had bought some. 

 When purchasers were asked if the inspection had af- 

 fected the amount of frozen processed sea food which 

 they bought, 5 per cent said the inspection had caused 

 them to buy more. 



H. Honusers of Frozen Processed Sea Food: Cold 

 Storage Facilities as a Factor 

 (Tables T3, Mh, Ij'j]' 



Most nonusers in Springfield said they had never bought 

 frozen processed sea food. About a third said they 

 used fresh fish, while another third said they used 

 little or no fish. 



Findings regarding cold storage facilities among non- 

 users in Springfield may be summarized as follows: 



Total Nonusers of Frozen Processed Sea Food 



100 



Have cold storage facilities 69 



Don't use sea food at all o 



Use sea food, but not frozen processed sea food 63 



No cold storage facilities 



31 



