Table 44 



PREVIOUS USE OF FROZEM PROCESSED SEA FOOD BY NONUSERS AND 

 REASONS FOR STOPPIMG USE OR FOR NEVER USING 

 According to Sales Volume 



Total Nonusers of Frozen Processed Sea Food 



Have served frozen processed sea food "before 



No demand - didn't sell enough, no volume, customers 



prefer other foods 

 Prefer to serve fresh fish 



Lacked flavor - own prepared fish has better flavor 

 Unable to handle preparation - didn't have the help 

 Don't know, no answer 



5.2* 



3.1 

 1.0 



.5 

 -5 

 .5 



5.5 



3.6 

 .9 

 .9 

 .9 



k.B 



2.4 



1.2 



1.2 



Have not served frozen processed sea food before 



Sell little or no fish - no demand, call for it, not 



in that business 

 Use fresh fish - prefer to serve fresh fish, fresh 



fish available all year 

 Unable to handle preparation - no equipment, not 



enough room, no time, would need extra help 

 No storage facilities - no freezer 

 Too expensive - cheaper to use fresh, prepare 



jurselves 

 Like ta-'te, freshness of fresh fish - don't trust 



fro7e food, fresh fish tastes better, some frozen 



-' ^ kept too long 

 Just opened, don't know what I'll sell 

 All others 

 Don't know, no answer 



9l*.8* 



9'^.5 



95.2 



4.1 



1.6 



•5 

 1.6 

 2.1 



• 9 



l.f 



.9 



8.4 



1.2 



1.2 

 2.4 

 2.4 



'*Denotes that perfeentages might add to more than the total because of more than one reply to a question. 



37 



