new portion items, not nov available, which 

 they would like to have. 



7. Monusers of Portions (Table 32) 



Establishments which used frozen processed sea 

 food, but iiot portions, gave a number of rea- 

 sons for not buying portions: they used fresh 

 fish, they sold comparatively little fish, 

 they served other types of fish 



E. Suppliers of Frozen Processed 3ea Food 

 (Tables 33. 3^, 33, 36) 



Establishments in Houston tended to buy frozen proc- 

 essed bc^ food from sea food wholesalers, usually less 

 than ten miles away, to have it delivered once a week, 

 and to be satisfied with the services of the suppliers. 



Sea food wholesalers supplied 58 per cent of the estab^ 

 lishments, while frozen food distributors accounted for 

 another 3^ per cent. 



Main suppliers were located less than ten miles from 

 the ejtaMishnent, in 65 per cent of the cases. 



In more than half the cases, deliveries were made once 

 a week, while deliveries were made from two to four 

 times a week in about 20 per cent of the establisijne-nts. 



Only a small fraction of the purchasers said they couli 

 think of ways in which the- suppliers could improve their 

 services. 



F. Expenditures for Frozen Processed Sea Food; 

 Its Profitability (Tables 37, 3O) 



Two fifths of the establishments reporting in Houston 

 said that they spent less than $250 for frozen proc- 

 essed sea food during the preceding twelve months. The 



highest figure reported fell between $30,000 and $1*9,999. 

 Other establishments were \etween these two extremes, 

 with the median coming at $383- 



More than two thirds of the profit -making establishments 

 which expressed an opinion, considered frozen processed 

 sea food more proflt-iMe than other high protein foods. 



G. Governipent Inspection of Frozen Processed Sea 

 Food - Awareness. Dffect, and Attitudes 

 (Tables 39, 'tO. '^iT'^gJ 



All but 8 per cent of the establishments in Houston were 

 aware that they could buy frozen processed sea food, 

 which had been inspected or graded by the United States 

 Government. 



Of the establishments aware that they could buy 

 Government inspected or graded sea food, almost all said 

 they had bought some. When purchasers were asked if the 

 inspection had affected the amount of frozen processed 

 sea food which they bought, 5 per cent said the inspec- 

 tion had caused them to buy more. 



Monusers of Frozen Processed Sea Food; Cold 

 Storage Facilities (Tables h'j, kk, 4$) 



Most nonusers in Houston said they had never bought fro- 

 zen processed sea food with the main reasons given that 

 they sold little or no fish, or used fresh fish. 



Findings regarding cold storage facilities among non- 

 users in Houston may be summarized as follows: 



Total Nonusers of Frozen Processed Sea Food 



i 



100 



Have cold storage facilities 66 



Don't use sea food at all 20 



Use sea food but not frozen processed sea fooo 46 



No cold storage facilities 3/^ 



