Table 32 



REASONS ESTABLISHMENTS DID NOT BUY PORTIONS DURING NOVEMBER, 1958 



Total Establishments Using Frozen Processed 

 Sea Food, but Not Portions 



Total 



(122) 



WAS PRICE A REASON ESTABLISHMENT'S 



DID NOT BUY PORTIONS? 



100.0* 



No particular reason - just didn't 



Use fresh fish - prefer fresh fish 



Sell, serve little or no fish - no demand, calls for it 



Serve other types - perch, shrimp, halibut, etc., other 



types more popular 

 Quality not as good - doesn't meet our quality standards, 



can't tell what is in it 

 Prefer to prepare own - rather bread ray own, do not like way 



it must be cooked, prefer own methods 



Size of portions - prefer to cut own portions, want larger 



portions, get more with other kinds 

 Too expensive - cheaper to use fresh fish, cheaper to 



prepare ourselves 

 Dislike flavor - fresh fish has more flavor, no taste 



to portion controlled sea foods 

 Company makes the rules - policy against it 

 Don't like them so wouldn't serve them 

 Not attractive - not eye appealing 

 Didn't know it was available 



All others 



3l*.0 

 16.5 

 l6.o 



13-7 



9.9 



7-1 



6.6 



k.2 



3.8 

 2.8 

 1-9 

 1-9 

 1.1* 



Total Honusers Who Did 



Not Volunteer 



Price as a Reason 



Yes, price was a reason 

 No, price was not a reason 



No answer 



Total 

 (117) 



i 



100.0 



3.1* 



95.6 



1.0 



Don't know, no answer 



♦Denotes that percentages might add to more than the total because of more than one reply to a question. 



25 



